Day Out With The Kids (DOWTK) is the most popular website for families looking for days out in the UK. The platform helps more than 18 million visitors discover family-friendly days out each year, and has an ever growing list of attractions on display (currently 7,500).
Day Out With The Kids started more than fifteen years ago, when father Rob realised how much time he’d spend each summer trying to find things to do with his kids. His solution was to collate a list of all of the best attractions within the UK, meaning that families could spend less time planning and more time making memories. The platform has everything from zoos and aquariums to theme parks, farms and water parks and segments attractions by age, location or type.
In 2018 Day Out With The Kids launched a membership scheme giving families access to thousands of exclusive discounts and offers every day across the UK. With more than 100,000 families now enjoying the membership, attractions can target this closed and highly receptive audience with bespoke offers based on the operator’s individual goals.
With 35 million visitors using Day Out With The Kids as their go-to for information and recommendations, the website offers a variety of packages for attractions wanting to target this particular audience. These packages can be utilised to amplify brand awareness, drive sales, or promote specific events, allowing attractions to ensure they get the very best return on their investments.
The website also runs a popular blog with more than 100,000 views each month, sharing tips, recommendations, ideas, and ‘hacks’ for parents wanting to take their visit a step further. By working with Day Out With The Kids and taking advantage of their top-tier SEO rankings, attractions can maximise traffic and site clicks over a long period of time. Content on the site is also shared to the platform’s highly engaged mailing list, which boasts an Open Rate of more than 30%.
