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    Solve important problems

    At PwC, our purpose is to build trust in society and solve important problems. It is this focus which informs the services we provide and the decisions we make.

    Demonstrating genuine leadership is more important to us than size or short term revenue growth. To achieve our aim to be recognised as the ‘the leading professional services firm’ we must be innovative, responsible and attract outstanding people.

    Our strategy is therefore built around five priorities:

    1. Be technology enabled;
    2. Deliver exceptional value to our clients;
    3. Empower our people;
    4. Lead by example;
    5. Invest in sustainable growth.

    Attracting the right talent continues to be paramount and as a progressive employer we will continue to develop a diverse and agile workforce.

    Leisure and Attractions

    Whether you are an attraction or a leisure organisation looking to develop and grow, or a potential funder looking to invest in the sector, or even a public sector body unsure how to maximise opportunities for managing assets or hosting major sporting events, PwC is here to help.

    We are sector experts with deep knowledge of trends and issues across the attractions industry. We work closely with a huge variety of clients to think strategically and solve complex problems.

    Area of focus:

    • Venues
    • Major events
    • Arts and Attractions
    • Owners, developers and investors

    Our perspective:

    • Strategy
    • Operations
    • Assurance
    • Tax
    • Deals

    Our value:

    • Industry expertise
    • Technical capabilities
    • Independent perspective
    • Market knowledge

    Client results:

    • Enhance returns
    • Mitigate risk
    • Build trust

    PwC is distinctive in having a truly worldwide presence in serving the sport and leisure industry. We have core sports practices in the UK, USA, Canada and Switzerland and ten further sports centres of excellence across South America, Europe, Middle East, Africa and Asia. In the UK, we are also part of the PwC Global Mega Events Practice and the PwC Theme Parks Centre of Excellence.


    Brands Museums Play Theme Parks Water Parks Zoos and Aquariums

    Products and services

    Attraction/Theme Park Development Consultants Cultural/Museum Development Destination Development Economic Financing/Leasing Management/Planning Market Research Strategy