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    Thinkwell Group

    Thinkwell is a global design and production agency that creates custom, content-driven experiences for companies and brands in the physical world.

    Headquartered in Los Angeles with offices and studios in Beijing, Abu Dhabi, Montréal, and Riyadh, Thinkwell Group is a global experience design and production agency specializing in the creation and master planning of theme parks, destination resorts, major branded and intellectual property attractions, events & spectaculars, museums & exhibits, expos, and live shows around the world.

    Thinkwell was founded in 2001, and our multi-disciplinary team brings years of extensive experience in strategy, planning, design, and production to location-based entertainment projects worldwide.

    Our Process

    Our innovative approach has been developed from years of creating bespoke experiences and engaging storytelling environments. We pride ourselves in being problem solvers, listeners, and partners – tailoring solutions to your project’s needs and requirements.

    Our Services

    We are a full service creative partner, offering a wide range of services to meet client needs across all industry verticals.  We can also provide turnkey services to carry your project through to delivery and ongoing operational support.

    • Master Planning

    • Concept Development + Refinement

    • Schematic Design

    • Design Development

    • Technical, Lighting + Audio Design

    • Interactive Technologies

    • Interior Design

    • Graphic Design + Wayfinding

    • Brand Development


    Our teams carry projects from concept through to opening, ensuring the finished experience is exactly as we intended for your guests.

    • Project + Production Management

    • Show Production

    • Media Production

    • In-Field Art Direction

    • Installation Supervision

    • Implementation + Production Supervision

    • IP Management + Quality Control

    • Programming + Training

    • Ongoing Upgrades + Extensions

    The Thinkwell Team

    Thinkwell’s founders and leadership team have years of seasoned experience with companies including Universal Entertainment, Walt Disney Imagineering, and Cirque du Soleil. This rich background has enabled our team to excel as a leader in themed entertainment since the company’s inception.

    Global Presence

    • We have projects and Clients around the world and offices in Los Angeles, Beijing, and Abu Dhabi.
    • 350,000,000 people around the world have seen a Thinkwell-designed experience.
    • 4,500,000,000 people have seen at least one key element of an experience designed by us.



    Brands Museums Play Theme Parks Water Parks Zoos and Aquariums

    Products and services

    Architecture & Design Attraction Design Attraction/Theme Park Development Audio/Visual Branding Concept Design Consultants Cultural/Museum Development Design Exhibit Design Exhibitions Lighting Design Live Entertainment Management/Planning Production Design Project Management Shows/Productions Special Events Technical Design Theatrical