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VR World NYC: a virtual theme park filled with...

Innovative entertainment technology company VR World, operates VR location-based entertainment venues. Their pilot location – and largest VR and mixed reality...

Majaland Kownaty – why Poland’s new indoor...

Poland has seen a flurry of amusement park developments. However, according to its Belgian developer, Majaland Kownaty is the country's first true theme park. Blooloop...


Star Wars to Cannabition – Blooloop’s...

2018 saw stunning new attractions, thrilling rides and fascinating trends and developments. But how closely did you follow them? Test your knowledge with Blooloop's...

Christmas at the Bude Tunnel: lighting up...

In a testament to people power and the British sense of humour, an unprepossessing Perspex walkway between a supermarket and its carpark - Bude Tunnel - became the...

Living adventurously through active entertainment with...

The FUNTOPIA brand spreading across the globe from its beginnings in Bulgaria combines a variety of active entertainment activities under one roof, appealing to...

IAAPA 2018 report: meeting with dinosaurs (and Big...

The International Association of Amusement Parks and Attractions' annual expo took place November 12 to 16 at the Orange County Convention Centre. IAAPA celebrated 100...

IP with wings: Rovio’s location-based...

It is one of the hottest brands on the planet and with 97% awareness, the world's most recognised game. Now Rovio Entertainment, maker of Angry Birds, plans to leverage...

IAAPA 2018: not to be missed at the IAAPA Attractions...

The IAAPA Attractions Expo 2018 in Orlando, Florida takes place 13 to 16 November at the city's Orange County Convention Center. It's a hugely exciting week and here's...

KidZania: how Xavier López Ancona made big business...

Mexican company KidZania is one of the fastest growing hands-on kids’ entertainment brands in the world, turning child's play into big business. By capitalising on...

Offshore Surf’s CEO Greg Lombardo on making...

American Wave Machines (AWM) is catching the retailtainment wave with its new microdestination concept, Offshore Surf. CEO Greg Lombardo spoke to Blooloop about Location...

The Bear Grylls Adventure – Merlin...

Merlin Entertainments' newest attraction concept was unveiled in the UK city of Birmingham this September. The action-packed offering signals a departure for the company...

How Ivanhoe Cambridge and Cirque du Soleil’s...

Global real estate industry leaders Ivanhoé Cambridge has partnered with iconic theatrical company Cirque du Soleil to launch a new concept in retailtainment: mall-based...