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Living adventurously through active entertainment with...

The FUNTOPIA brand spreading across the globe from its beginnings in Bulgaria combines a variety of active entertainment activities under one roof, appealing to...

IAAPA 2018 report: meeting with dinosaurs (and Big...

The International Association of Amusement Parks and Attractions' annual expo took place November 12 to 16 at the Orange County Convention Centre. IAAPA celebrated 100...


IP with wings: Rovio’s location-based...

It is one of the hottest brands on the planet and with 97% awareness, the world's most recognised game. Now Rovio Entertainment, maker of Angry Birds, plans to leverage...

IAAPA 2018: not to be missed at the IAAPA Attractions...

The IAAPA Attractions Expo 2018 in Orlando, Florida takes place 13 to 16 November at the city's Orange County Convention Center. It's a hugely exciting week and here's...

KidZania: how Xavier López Ancona made big business...

Mexican company KidZania is one of the fastest growing hands-on kids’ entertainment brands in the world, turning child's play into big business. By capitalising on...

Offshore Surf’s CEO Greg Lombardo on making...

American Wave Machines (AWM) is catching the retailtainment wave with its new microdestination concept, Offshore Surf. CEO Greg Lombardo spoke to Blooloop about Location...

The Bear Grylls Adventure – Merlin...

Merlin Entertainments' newest attraction concept was unveiled in the UK city of Birmingham this September. The action-packed offering signals a departure for the company...

How Ivanhoe Cambridge and Cirque du Soleil’s...

Global real estate industry leaders Ivanhoé Cambridge has partnered with iconic theatrical company Cirque du Soleil to launch a new concept in retailtainment: mall-based...

EAS 2018 review: IAAPA’s Euro Attractions Show...

Even with visitors dispersed across six halls of exhibits, EAS 2018, the Euro Attractions Show in Amsterdam felt busy. And the numbers proved it. On its third visit to...

Using VR to uncover the Secrets of the Empire:...

York-based Continuum Attractions, operators of unique visitor attraction experiences, partnered with USA- based start-up, The VOID, to bring a Star Wars themed,...

The Partyman Company’s James Sinclair on the...

James Sinclair is founder and CEO of The Partyman Company and Partyman World of Play. He is also the co-founder of the Entrepreneurs Network, which was set up to connect...

blooloopLIVE 2018: visitorology and the future of the...

blooloopLIVE 2018 was hosted by PwC at its London headquarters on September 14. A packed conference saw over 200 delegates network and learn from leading professionals...