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Ubisoft changes the LBE game with Rabbids and...

Location-based entertainment is a key element of Ubisoft’s expansion strategy. The challenge is how best to transform Ubisoft’s iconic IPs into engaging real world...

EXTREME measures: transforming Sheffield Ski Village...

Home to the UK's biggest artificial outdoor ski slope, Sheffied Ski Village has produced some of the nation's most successful Winter Olympians. Derelict for the past five...

Thought leadership, play and waterparks –...

WhiteWater's Paul Chutter talks thought leadership, the psychology of play and the individual-centric approach to waterparks. WhiteWater was founded in 1980 as a...

Flamingo Land CEO Gordon Gibb on wild animals, wilder...

With over 1.5 millon annual guests, Flamingo Land is officially the UK's busiest independent theme park. And now the family-run business hopes to develop two new...

Clear blue sky: Compagnie des Alpes makes massive...

Modest investment is a thing of the past at Compagnie des Alpes. Over the next five years, the operator of Walibi, Parc Astérix and Futuroscope is spending hundreds of...

6 attraction technology trends to watch in 2018

Visitor attractions are constantly fighting to keep up with the expectations and demands of 21st century visitors. There is increasing pressure for new attractions to be...

And a good time was had by all. IAAPA’s...

It was a show of superlatives. The IAAPA Attractions Expo 2017 in Orlando boasted the biggest ever attendance, a packed out exhibition floor and smiling faces all round...

Northern Lights: how Linnanmäki GM Pia Adlivankin...

While many attraction operators are just getting over Halloween, Finland's leading amusement park put its spooks to bed over a month ago. That's because Linnanmäki has...

The Enchanted Forest – a cascade of sound and vision...

Multi-award winning sound and light show, the Enchanted Forest, has become one of Scotland’s must-see autumn attractions. At the start of the Enchanted Forest's...

How Puy Du Fou’s spectacular shows are driving...

A theme park without any rides, are you mad? Puy du Fou has thrived by being different. Its world-renowned shows have catapulted the family-run business in rural France...

Into the (Wild) woods: Fernbank Museum of Natural...

Atlanta’s Fernbank Museum of Natural History looks to the future as it celebrates two past anniversaries. Fernbank Museum of Natural History in Atlanta is celebrating...

National Geographic Encounter: Ocean Odyssey dives into...

National Geographic Encounter: Ocean Odyssey offers an unprecedented immersive virtual experience, combining cutting-edge digital technology with a wealth of scientific...