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Offshore Surf’s CEO Greg Lombardo on making...

American Wave Machines (AWM) is catching the retailtainment wave with its new microdestination concept, Offshore Surf. CEO Greg Lombardo spoke to Blooloop about Location...

The Bear Grylls Adventure – Merlin...

Merlin Entertainments' newest attraction concept was unveiled in the UK city of Birmingham this September. The action-packed offering signals a departure for the company...


How Ivanhoe Cambridge and Cirque du Soleil’s...

Global real estate industry leaders Ivanhoé Cambridge has partnered with iconic theatrical company Cirque du Soleil to launch a new concept in retailtainment: mall-based...

EAS 2018 review: IAAPA’s Euro Attractions Show...

Even with visitors dispersed across six halls of exhibits, EAS 2018, the Euro Attractions Show in Amsterdam felt busy. And the numbers proved it. On its third visit to...

Using VR to uncover the Secrets of the Empire:...

York-based Continuum Attractions, operators of unique visitor attraction experiences, partnered with USA- based start-up, The VOID, to bring a Star Wars themed,...

The Partyman Company’s James Sinclair on the...

James Sinclair is founder and CEO of The Partyman Company and Partyman World of Play. He is also the co-founder of the Entrepreneurs Network, which was set up to connect...

blooloopLIVE 2018: visitorology and the future of the...

blooloopLIVE 2018 was hosted by PwC at its London headquarters on September 14. A packed conference saw over 200 delegates network and learn from leading professionals...

Parques Reunidos CEO Fernando Eiroa on IP, indoor...

Fernando Eiroa has led the Spanish-based but increasingly international leisure park operator Parques Reunidos as its CEO since 2016. In that time, he's overseen an...

Culture24’s OTHERWORLD – an evolution of...

Culture24 is a Brighton-based independent charity dedicated to bringing arts and heritage organisations closer to audiences. Best-known for its successful Museums at...

Every great sport has a cathedral: the future of the...

eSports is a rapidly growing industry, set to challenge NFL with a predicted 300 million viewers by 2022. The huge potential for a spectator experience IRL is only just...

Merlin Entertainment Group’s CEO Nick Varney on...

Merlin Entertainments Group CEO, Nick Varney talked openly to Blooloop about a wide range of issues. These included China, Merlin’s continued international growth,...

The UK dinosaur adventure park doing a ROARR-ing trade

The UK's award-winning ROARR! Dinosaur Adventure is entertaining unprecedented visitor numbers and an expanded demographic under park manager Adam Goymour.  Until a...