Green 4 Solutions, the original customer relationship management (CRM) expert for sport and leisure, has announced a new project with the Eden Project to develop their customer relationship management (CRM) capabilities.
Based in Cornwall in the UK, the Eden Project already uses Green 4’s CRM and e-marketing solution to provide a centralised customer view and improved communication with its visitors.
The Eden Project will now add on Green 4’s integrated booking solution to manage admissions, memberships and fundraising as well as ‘Eden Sessions’ music events and third party sales, resulting in an enhanced customer experience both online and at the venue.
Commenting on the news, Green 4 Solutions Director, Peter Oliver, said, “We are delighted to be increasing the scope of our partnership with the Eden Project. Their forward-thinking approach in the area of CRM and ticketing, will help to ensure continued future growth for their business, and we are proud to be working with them.”
Eden Project Director, Gordon Seabright, said, “We highlighted some time ago that CRM would be a key component in achieving our charitable aims and outreach programmes.
“Green 4 were the selected partner to deliver this project with us, starting earlier in 2014 and now we’re ready to take more components of their solution to allow us to better our CRM activities. With booking and membership on the same platform as CRM, we have eliminated the need for integration of systems, which we expect to have a positive impact on the way we run our business.”
Don't miss Green 4 Solutions' Leisure & Attractions ThinkTank on Wednesday November 12 2014. Eden Project Director, Gordon Seabright has been confirmed as the first speaker for the day.