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JRA Chosen to Design and Realize New Beijing Children’s Museum


The China National Children’s Center (CNCC), the Lao Niu Foundation and Beijing Normal University have chosen Cincinnati-based firm JRA (Jack Rouse Associates) for complete planning, design and project management of Lao Niu Children’s Discovery Center of CNCC (Beijing).  

The Center will enable children from infancy through age seven to enjoy an interactive and innovative experience of discovery.  The 50 million yuan, 2, 400-square-meter Center is located in the Xicheng District of Beijing and plans to formally open in January 2015.

The Discovery Center’s philosophy of education is to respect children, to value the moment when parents and their children interact with each other and to improve cooperation, attentiveness and perseverance.  Children will be able to exercise their minds and bodies through observation, practice and exploration via a series of interactives and creative play experiences.  They will also learn how to exercise proper judgment through testing, exploring and problem solving.  Through the Lao Niu Children’s Discovery Center, the CNCC hopes to provide children with opportunities to understand the diversity of their world, discover their potential and improve their resilience in the face of challenges.

JRA Chosen to Design and Realize New Beijing Children’s Museum

“We were honored to be chosen as the design and project management team for the Lao Niu Children’s Discovery Center, ” said Mike Meyer, JRA Senior Project Director and design lead for the project.  “In collaboration with the CNCC, we will strive to provide a wide space of exploration for a child’s mental, physical and emotional development.  We look forward to creating another venue for China’s children to better understand themselves, their environment and their world.”

“We have retained JRA as the exhibit design and project management firm for the museum’s exhibits because they understand children’s needs and because JRA’s design philosophy coordinates with ours, ” said Mr. Zhu Baoming, the head of CNCC. “JRA constantly strives for excellence and meets our expectations for quality.  They are easy to communicate with, and they have a wealth of working experience in China.”

JRA Chosen to Design and Realize New Beijing Children’s Museum

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