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Mad Systems celebrates the opening of Crayola IDEAworks: The Creativity Exhibition

Crayola IDEAWorks
logo Crayola IDEAWorks

Mad Systems Inc., the award-winning audiovisual and interactive system designer and integrator, is celebrating the opening of Crayola IDEAworks: The Creativity Exhibition at its world premiere location, the Franklin Institute in Philadelphia.

This is the first travelling exhibit to use Mad Systems’ QuickSilver® solution, making exhibition operations easier. The system is fully wireless, so instead of requiring multiple racks and cables, it uses just one single infrastructural cable, as well as a small rolling case for show control. This handles all the show and systems control as well as power management for the exhibition.

Crayola IDEAworks

Exploring creativity

Mad Systems worked with Agency808 and Museum EXP to realize Crayola IDEAworks. The company was the primary digital interactive software developer and provided AV integration for the entire exhibition – in addition to the RFID wristband system, which also transmits unique datasets wirelessly.

Crayola IDEAworks RFID

This exhibition experience focuses on visitor’s design-thinking skills and enables their unique creative abilities through 25 hands-on inquiry-based interactives. State-of-the-art RFID wristbands – programmed by Mad Systems, and powered by the lightweight, wireless QuickSilver solution – capture each visitor’s interaction throughout the exhibition resulting in a customized reveal of their creative strengths at the finale of the exhibition.

Broadcast from Mars Crayola IDEAworks

Interactive highlights programmed by Mad Systems include:

  • ​Broadcast from Mars. Broadcast the news from Mars in a visitor-driven green screen environment. Take questions and accept cosmic challenges from your virtual astronaut co-host. 
  • Restore coral reefs. Using emerging research and reactive projections, create a symphony of sound to virtually rebuild a vibrant ecosystem with thriving coral colonies.
  • Make a (fashion) statement. Design and color a t-shirt template, add a meaningful message, scan your drawing, and virtually “try on” the design using augmented reality technology.
  • Plan the land. Plan an eco-friendly city with ever-changing needs by quickly feeding RFID pucks to solve urban challenges of the future.

Mad Systems was also recently granted trademark assurance for its AV++® collection.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's Editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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