Proactiv Entertainment, a producer and promoter of large-scale shows, international exhibitions and music concerts, has produced an immersive and interactive experience for US audiences, in collaboration with the most followed sports club in the world.
The travelling exhibition will integrate several interactive experiences with the most cutting-edge immersive technology. It will be held at Aventura Mall and is being co-produced in the US by the events and entertainment business Experience X alongside Proactiv Entertainment. Visitors will be transported through Barça’s history and virtually visit Camp Nou to experience what it’s like to be there on game day.
Perfect for fans
Barça: The Exhibition has been created to entertain football fans with a fulfilling experience which also comprises the only official FC Barcelona store in the US.
Attendees will take part in an audio-guided tour that simulates a discussion between a grandfather and his grandson throughout nine rooms. Through the use of an immersive 360-degree space, the experience will showcase the Club’s athletic accomplishments and distinctive playing style while evoking all the feelings associated with walking into the dressing room tunnel and even onto the pitch at the Spotify Camp Nou.
In the “Play Barça” lounge, visitors can take part in interactive games. Additionally, they will be able to view the gold balls, championship cups, and other historical memorabilia used and autographed by many legends in the area titled “Making History.”
Last but not least, a state-of-the-art area will showcase the Club’s R+D+i efforts, such as the Barça Innovation Hub (BIHUB), a knowledge platform and sports innovation laboratory created to enhance athletes’ performance and provide goods and services that benefit society as a whole.
Combined expertise
As a leading promoter of large-scale productions as well as international events and exhibitions, Proactiv Entertainment has more than 35 years of expertise in the entertainment industry and has offices in Madrid and Abu Dhabi in addition to its Barcelona headquarters.
Experience X Inc. works in the entertainment sector from its base in Miami. The company focuses on the planning and creation of exhibitions and immersive experiences, with the goal of transporting audiences within the US to amazing events, museums, and exhibitions.
Tickets for the exhibition are available through Universe.com, a Ticketmaster company.
Proactiv Entertainment has also been working to bring a unique Van Gogh experience to Buenos Aires next month.
