Magic Memories, a global leader in experience capture for the attractions industry, has partnered with ICON park in Orlando to provide guests with ‘Orlando’s Most Iconic Selfie’.
Magic Memories uses its Zoom Selfie Camera to lock onto an individual or group before zooming out to take in the whole of ICON Park’s backdrop. Thanks to the company’s new app, guests are able to receive their selfie directly to their mobile, allowing them to share it immediately with friends and family on social media.
The Zoom Selfie Camera has been showcased in Australia for over a year. But Magic Memories wanted to ensure that it found a way of including it in an attraction so that it adds value to both the guest and attraction.
“We have worked closely with ICON Park to create multiple ways in which guests can access and engage with the Zoom Selfie Camera. This added layer of engagement will help ICON Park continue to improve the overall guest experience, while also promoting the destination through visiting family and friends,” says Chris Warhurst, CEO for Magic Memories.
A new way of experiencing ICON Park
The partnership between ICON Park and Magic Memories allows guests to access the Zoom Selfie Experience in a variety of ways. If they eat in one of the park’s restaurants or bars, they get money off the price of the Zoom Selfie Experience. There are also digital kiosks where guests can easily buy their selfie.
“Our guests are now able to engage and interact with the park at a whole new level, providing a unique additional experience,” says Christopher Jaskiewicz, President and CEO, ICON Park.
“ICON Park, which is located in the middle of Orlando’s entertainment district, is the perfect setting for family days out with an incredible array of attractions such as the Wheel at ICON Park, Madame Tussauds and Sea Life Orlando. Also offering a fantastic selection of bars and restaurants, ICON Park is the perfect backdrop for days and nights out with friends.
“Orlando’s Most Iconic Selfie is a great product experience that creates yet another reason for guests to stay, play and share their memories with friends and family on social media.”
Magic Memories recently announced its continued investment and growth across North America.