WhiteWater have announced that they have signed a licensing agreement with NASCAR®.
The deal allows the use of the NASCAR (National Association for Stock Car Auto Racing, Inc) logo and marks on approved NASCAR branded rides and products.
Commenting on the announcement, WhiteWater founder and CEO Geoff Chutter said, “This is the first branding deal of its kind in the waterpark industry and we’re super thrilled to have entered into an agreement with this high-profile American company. Creating an experience around the NASCAR theme will certainly add to the WOW experience for our guests.”
WhiteWater’s multi-lane racing mat ride will be one of the first rides to carry the NASCAR logo.
Blake Davidson, Vice President of Licensing and Consumer Products at NASCAR, said, “As one of the most thrilling and exciting sports in the world, we look forward to working with the premier waterpark company in the business to explore this unique integration with the NASCAR brand. We select our licensees very carefully, and WhiteWater, with its global reach and emphasis on innovation, proved to be a great fit for our company.”