Leading movie theatre chain, Cinemark, is installing more motion seats by leading immersive experience specialist, D-BOX Technologies Inc., across theatres in Latin America in response to increased demand.
What’s more, cinema-goers in Nicaragua will experience D-BOX for the first time with the opening of two new screens.
The popularity of D-BOX is growing in Latin America where audiences are eager to experience the latest immersive technologies. This most recent agreement will bring the total number of D-BOX screens in Latin America to 126, signifying Cinemark’s agile response to a growing market.
‘A premium attraction that resonates with Cinemark guests’
D-BOX is increasingly seen as a long-term solution for exhibitors focused on building their brands and boosting box office revenues.
“As the leader in motion seating technology with nearly 700 screens in more than 40 countries, we are always excited when high-calibre companies, such as Cinemark, tap into the power of our proven technology to build their business and attract even more movie-goers,” commented Claude Mc Master, President and CEO of D-BOX.
“The trust Cinemark has in our technology is especially valuable given their commitment to offering customers innovative, unparalleled entertainment experiences.”
Cinemark currently operates 533 theatres with 5,964 screens in 41 U.S. states, as well as Brazil, Argentina, and 13 other Latin American countries.
“We are pleased to expand our partnership with D-BOX and provide more of our guests across our Latin American circuit the opportunity to experience motion seats,” added Valmir Fernandes, President of Cinemark International. “D-BOX has proven to be a premium attraction that resonates with our guests as it fully immerses them into the on-screen action.”
Headquartered in Montreal, Canada, D-BOX powers immersive storytelling experiences for movies, video games, virtual reality applications, themed entertainment and professional simulation.