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A Walk Through the New IMAX VR Experience Centre

A Walk Through the New IMAX VR Experience Centre

The IMAX VR Experience Centre in Los Angeles bodes well for the future of location-based virtual reality, reports The Verge.

It is the first of the company’s six pilot location-based virtual reality venues and features minimalist, futuristic styling.

The flagship LA venue consists of 14 VR ‘pods’ equipped with a combination of HTC Vive and StarVR headsets.  A number of experiences are on offer ranging from Star Wars: Trials on Tatooine to John Wick Chronicles. Players either purchase a ticket for a single title, which provides a10-15 minute experience, or they can buy a ‘VR Sampler’ which gives access to a range of titles.

Players enter the 12 foot square pods where an IMAX staff member talks them through the process. Any friends coming along for the ride can view the player’s POV via a monitor.

The pods feature the same clean, futuristic styling as the venue’s lobby. Most feature the HTC Vive headsets although there is also the potential to try Acer’s high-end StarVR headset. All pods are equipped with Subpac rumble backpacks to create a more immersive experience.

IMAX has its sights set on China, the UK and New York City, with a second location in California also in the pipeline.

Image courtesy IMAX VR

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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