Adventure attractions specialist, Ropes Courses, Inc. (RCI), has spent this year looking beyond its home turf to regions with an emerging demand for physically interactive experiences.
Already well-established in North America, appearances at key trade shows in Europe, the Middle East, and Asia have highlighted the emerging demand for the company’s products. These include the Sky Trail and Sky Rail aerial attractions, Clip ‘n Climb vertical climbing walls, Sky Tykes for kids, and the newly acquired Amaze’n Mazes human labyrinths.
In 2018, RCI targeted the Asian Attractions Expo (AAE) in Hong Kong, the Dubai Entertainment Amusement and Leisure show (DEAL) in Dubai and the Euro Attractions Show (EAS) in Amsterdam. Next on the list is the Attractions, Leisure & Tourism Middle East Forum in Dubai, UAE in mid-October.
“In talking to everyone at EAS, tourism increases have encouraged parks and resorts in many countries to purchase diverse new attractions for their guests,” observes Jon Weston, Vice President of Sales & Marketing at RCI.
“Our products are meeting the demand we’re seeing in the industry by providing quality, fun experiences for participants, as well as delivering a high return on investment for operating businesses.”
The company works directly with a network of distributors in different geographical areas to facilitate local sales and installations. This ensures local and regional support throughout the design, installation, and opening phase of all new attractions.
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“Part of our commitment and guarantee to each client is that every attraction is quality tested and certified to meet or exceed local government regulations,” says Weston. “Our reputation for high standards in quality and safety during the past 30 years reassures clients in any destination that they will have a hassle-free and smooth opening for their new attraction.”
RCI’s final trade show appearance this year will be at the International Association of Amusement Parks and Attractions (IAAPA) Expo in Orlando, Florida, in mid-November. The company will be showcasing its signature attractions as well as celebrating 30 years in business with the unveiling of a new brand identity.
“The benefits of incorporating family entertainment is growing significantly across many markets,” adds Weston. “People are intrigued when they actually see a full-sized Sky Trail at one of these trade shows. Customers can easily envision that our attractions make a bold statement whether looming high inside a shopping centre’s atrium or soaring above the sea in a 24-story cruise ship.”
