Valo Motion, a pioneer in combining interactive technology with physical activities, has shared details of its record-breaking success in 2024, which saw 50 million plays across its attractions.
The company has expanded rapidly this year, and its new installations and fresh game content are making interactive play more accessible across the world.
Dr Raine Kajastila, CEO of Valo Motion, says: “People love to move when it’s fun. That’s what we’ve built our solutions around, and it’s why they were played over 50 million times last year.
“We understand operators need attractions that get people, especially children and teens, off the couch and into their venues for experiences they can’t get at home. That’s why we focus on delivering active experiences that are easy to operate, bring in repeat visitors, and create strong business results.
“Our goal for 2030 is to reach 1 million plays per day, inspiring movement, supporting healthier lifestyles, and helping operators grow their business.”
More locations & more games
Valo Motion deployed over 270 new units in 2024, totalling 1,500 installations across more than 75 countries. Strong demand from entertainment operators that require high-throughput, active attractions, suitable for diverse locations, is driving this growth.
As a result, on its busiest day last year, Valo Motion saw over 245,000 plays and a total of 3.5 million hours of gameplay across all of its locations. This popularity is reflected in the company’s success on social media, with a single clip of its Groundfall game for ValoArena attracting 95.8 million views.
2024 also saw the release of an array of new game content across all its products, including Climball Legends for ValoClimb, a more competitive version of one of the company’s most popular titles; Photobomb for ValoArena, which gives players a fun way to interact with game footage; and Dunk It! for ValoJump, which combines basketball-inspired action with trampolining.
Key installations included the launch of the first ValoPark-inspired indoor entertainment venue in Dubai. This project reflects a move towards adding high-quality, interactive attractions to retail spaces. Such attractions offer scalable, low-maintenance entertainment options for shopping centres and other high-footfall locations.
In Texas, the ValoArena is proving successful for AR’s Entertainment Hub, a chain of family entertainment centres (FECs) with three locations.
The first ValoArena was installed at the operator’s venue in San Antonio. This quickly became popular with guests, particularly families, and has exceptional replay value. In addition, the attraction is stable and requires minimal maintenance. AR’s Entertainment Hub is now rolling out the ValoArena across all its locations.
Archie Wright, CFO and co-owner of AR’s Entertainment Hub, says: “ValoArena is a hit! Everybody loves it. Going forward, we’re going to put ValoArena in every single location because it’s been so flawless and so amazing.”
Recently, Valo Motion shared insights into how active games can support healthier lifestyles for kids and teenagers by promoting physical activity in a fun and engaging way.
This issue is a pressing topic, especially in Europe and the US where childhood obesity has been identified as a major public health challenge. However, research increasingly indicates that active gaming and play can effectively promote physical activity among young people.
