Retailtainment stories

A preview of the 2023 blooloop Innovation Award entries

Winners will be announced during the Festival of Innovation, which takes place online from 6 – 8 December

29th Nov 2023 Trends

CAMP: creating magical family memories

As the company expands to Chicago, we speak to its VP of experience design about Doodles, Disney, and the importance of shared experiences

4th Sep 2023 Retail and leisure

The business of entertainment at London's Hippodrome Casino

We talk to executive chairman Simon Thomas about the landmark building's history and its continuing spirit of innovation

9th Aug 2023 Gaming

iSwii by Angry Birds: inside the brand's first themed café experience

Visitors to the new cafe in New York City can enjoy themed F&B, fun photo ops and unique retail experiences

2nd Aug 2023 Brand experiences

Mystery Cove: a new themed water park for Mall of America

We speak to the team behind the project about what it takes to design a world-class water park experience

27th Apr 2023 Water park design

Experience on Main Street: revitalising UK retail

We speak to Richard Parry of the UK Government’s Department for Business & Trade about the evolution of retail experiences

21st Apr 2023 Retail and leisure

Greenspan Projects: bringing bespoke experiences to the competitive socialising trend

From Boom Battle Bar in the UK to Puttery in the US, the company has had a hand in several successful competitive socialising venues

17th Apr 2023 Trends

Transforming Battersea Power Station

The iconic London landmark is now a unique retailtainment destination with lots to offer, including the immersive Lift 109 experience

21st Mar 2023 Retail and leisure