accesso Technology Group PLC, a leading technology provider, has expanded its partnership with Alterra Mountain Company to provide contactless mobile food and beverage capabilities to six of the company’s North American mountain destinations.
The technology is now available at Snowshoe Mountain Resort in West Virginia; Deer Valley Resort in Utah; Mammoth Mountain in California; Steamboat in Colorado; Squaw Valley Alpine Meadows in California; and, Blue Mountain Resort in Ontario, Canada.
Alterra Mountain Company, a leading ski operator, already uses The Experience Engine (TE2), accesso’s guest experience management technology, to power the app for its global season pass. Now, thanks to this new integration, it can also offer mobile ordering and restaurant booking at over 40 food and beverage outlets across these six ski destinations.
In addition, this augmented use of TE2 allows the company to establish guest profiles through a centralised guest identity and stored wallet feature, linking mobile F&B purchases and restaurant arrival bookings.
With this technology, guests can create a dining experience that suits them, with menu specifics and restaurant information at their fingertips. Once they have chosen where they would like to eat, they can book an arrival time or go straight to the ordering process, easily customising their choices as they go. They can also make use of personalised offers and choose their preferred method of pickup or delivery order fulfilment – all through the Ikon Pass mobile app or a separate, standalone web portal.
The multichannel availability of mobile F&B ordering with the TE2 solution removes limitations on guests based on technology access, meaning they can order food from anywhere, at any time and with any device. From the client’s point of view, the platform’s Kitchen Order Management System supports the efficient management and delivery of guest orders.
A seamless experience
“Over the last two years, we’ve seen the power of Accesso technology through our collaboration on the Ikon Pass app, which has enabled us to help provide our guests with new technologies that offer convenience and a seamless experience,” says Ellen Lee, senior vice president of digital marketing and experience, Alterra Mountain Company.
accesso’s F&B solution gives staff access to the ordering system through printers, mobile tablets and more. It also allows the venues to offer same-day bookings or advance reservations for dining-in, meaning they can easily control capacity to keep guests safe in the wake of COVID-19. Plus, operators can leverage guest data to offer personalised up-sell and cross-sell opportunities.
“We’re very proud to expand our partnership with Alterra Mountain Company – a forward-thinking leader in its industry – and look forward to working together to redefine F&B operations at several of its North American properties,” says Steve Brown, accesso CEO.
“Today, harnessing the power of contactless technology is more important than ever. We appreciate the opportunity to support Alterra Mountain Company as it works to provide a convenient and unforgettable experience for its guests while creating new opportunities for revenue generation in the process.”
Last year, accesso also announced that is has partnered with Parc Astérix to deliver a 100% virtual queuing solution.