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attractionsTECH 2020 at ISE: Artainment, rollercoaster technology and theme park ride design live

attractionsTECH at ISE

Blooloop is delighted to be presenting attractionsTECH 2020 at ISE. We will feature the latest in interactive and immersive technology in visitor attractions; look at integrating AV and multimedia on coasters with Mack Rides; and attempt to improvise a concept for a themed attraction in 20 minutes with Holovis.

For the third year, Blooloop is partnering with ISE to deliver attractionsTECH – a morning conference looking at cutting edge technology in visitor attractions.

Join us on the morning of February 14th at the Okura in Amsterdam for a fast-paced review of attractions technology trends, followed by a networking lunch.


Our speakers span the breadth of attractions technology, delivering insights into upcoming trends and the visitor experience of the future.

Key trends in attractions technology

Bart Dohman attractionsTECHBart Dohmen is active in the high-end themed entertainment world and has worked on many projects in different executive roles. After a start in the technology side of the business, Bart joined BRC Imagination Arts as their Managing Director for Europe and the Middle East. In this role he improved his skills in business strategies, feasibility and design.

At the moment Bart is CEO of Unlimited Snow and is senior consultant for investors, governments and operators via his own consultancy business TDAC International. Bart is a frequent speaker at conferences and enjoys writing observations about the themed entertainment industry.

Big-screen immersion

Leander Werbrouck Barco attractionsTECHLeander Werbrouck, Segment Manager, Pro/Events at Barco. A tech-savvy entrepreneur with product management and strategic marketing experience, Werbrouck will discuss how technology can enable award-winning immersive experiences; best practices to engage large audiences with big-screen immersion and give a view of a hybrid future where virtual meets physical.

Disruptors in global travel technology

Renee Welsh Embed CEO attractionsTECHRenee Welsh, CEO of Embed. One part executive, one part award-winning entrepreneur, Welsh’s passion lies in the grit and glory of business. Having built and sold ticketing and booking management software business Booking Boss to Helix Leisure, she will talk us through the advances and disruptors in global travel technology and look at how visitor attractions can stay ahead of the game.

Meet Vincent: Cutting-edge cultural concepts and impactful experiences

arnold van der water attractionsTECHArnold van de Water, General Manager of the Meet Vincent van Gogh Experience for the Van Gogh Museum, has over 15 years of experience in the arts and culture and touring exhibitions sectors. Arnold believes in using technology to create more personalised and immersive storytelling. In addition, Arnold is also a Managing Partner of FACTORR- a leading consulting firm working with parties in the retail real estate and experiential content markets on placemaking.

Arnold will share his insights on how to develop venues and impactful entertainment production to create cutting-edge cultural concepts for iconic museums and international brands.

The challenges and future of integrating AV and multimedia with coasters

Dennis Gordt MACK attractionsTECHWith 230 years in the business and a unique position as both an operator (Europa Park) and manufacturer, Mack Rides is one of the leading influencers of theme park rides in the world today. We will hear from Dennis Gordt, Head of Development at Mack Rides and Chief Technical Officer at VR Coaster, about innovative new developments and cutting-edge technology that are shaping the thrill rides of the future.

Dennis’ roles at both Mack Rides and VR Coaster help him bring together both companies’ expertise in physical engineering and multimedia technology. He has worked on more than 30 rides worldwide including Space Fantasy (Universal Studios Japan), Manta (Sea World San Diego), Arthur (EuropaPark), Helix (Liseberg), Dragons (Motiongate), Slinky Dog (Disney Hollywood Studios ) and Time Traveller (Silver Dollar City).

He will be speaking about his experience in integrating AV and multimedia in existing coasters and the challenges and lessons learned.  He will then look at trends and technologies for the theme park rides of the future.

Designing digital attractions – LIVE!

Peter Cliff Holovis attractionsTECHPeter Cliff, Creative Director at Holovis. Prior to joining Holovis, Cliff was Creative Lead at Alton Towers and has worked in theme parks since he was 16. He will take the audience on a fast paced, fun and interactive adventure as together they design a unique themed attraction experience live.

Peter will guide attendees through key decisions in the creative process; from themes and IP through to cultural considerations, storytelling metrics, operational requirements, budgetary elements, technology innovation and delivery.


Thanks to our sponsor BARCO:

Barco Logo


Tickets for the conference are €250 including entrance to ISE.


30% off with code BLP419609.

Buy tickets here.

Header image: Holovis
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Rachel Reed

Rachel Read

Rachel is Finance Director. She has a degree in engineering from Cambridge University and qualified as a Chartered Accountant at Deloittes in London. She worked in finance in industry for twenty years. She oversees our news and also manages our events.

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