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Helix Leisure acquires online ticketing leader, Booking Boss

helix leisure logo helix leisure aquires online ticketing leader booking boss

Leading out-of-home entertainment company, Helix Leisure, has acquired POS solutions specialist and online ticketing provider, Booking Boss.

Booking Boss provides cloud-based services to the tour, activity and attractions (TAA) industry in the Asia-Pacific region.

Headquartered in Sydney, Australia, the online ticketing provider has now been fully integrated and international growth plans are reportedly underway.

The combined development teams are currently working with trusted clients to create a seamless party booking system for Helix Leisure subsidiary, Embed.

Embed provides award-winning debit card readers, redemption and operations management solutions, and more, for retailtainment, amusement and entertainment facilities.

Booking Boss logo Helix leisure acquires Asia-Pacific online ticketing company

“Using our modern cloud platform and many years of experience in online bookings, Embed’s customers can expect an intuitive and appealing application that will lead the industry in the entertainment venue pre-visit experience,” confirms team leader and Booking Boss co-founder, Andy Welsh.

As far as Booking Boss is concerned, the integration with Helix Leisure provides access to new markets, not to mention the infrastructure to rapidly scale their products globally.

Booking Boss adds seamless pre-visit experience to Embed’s on-site offering

“The industry is becoming increasingly aware that a guest’s interactions with the location start long before they set foot in the facility,” explains Theo Sanders, CEO of Helix Leisure.

“Their pre-visit experiences form a vital part of their perception of a brand. With the Booking Boss acquisition, we’re now able to connect a beautiful pre-visit experience to Embed’s existing on-site capabilities, and in doing so, allow operators to engage with their guests at every step of the journey.”

This latest acquisition by Helix Leisure underlines its commitment to innovating new services and solutions for the out-of-home entertainment industry.

“We are delighted with the opportunity to join the Helix Leisure team,” adds Renee Welsh, CEO of Booking Boss.

“Their industry leading experience, company culture and global reach is going to take Booking Boss to exciting new industries and drive the future of the out-of-home entertainment industry, which includes attractions, tour operators and activity providers. We share the same passion to innovate booking and ticketing services and promote best-in-class practices.”

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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