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Cedar Fair extends accesso eCommerce agreement through 2022

Cedar Point, a Cedar Fair amusement park.

Leading ticketing solutions provider, accesso Technology Group plc., has extended its current eCommerce agreement with Cedar Fair Entertainment until the end of 2022.

Cedar Fair logoThe amusement park giant will continue to leverage the award-winning accesso Passport ticketing suite to power all of its parks’ eCommerce services.

Passport delivers an intuitive and responsive shopping experience that works on all platforms including desktop, tablet and mobile devices.

“This agreement demonstrates our commitment to enhancing the guest experience, which for many begins online,” noted Brian Witherow, Chief Financial Officer, Cedar Fair.

Cedar Fair CFO praises industry’s ‘premier eCommerce solutions provider’

“accesso is the premier eCommerce solutions provider in the industry,” added Witherow. “Because they continue to grow and add capabilities, we can be sure we’ll have access to leading edge technology that enhances how our guests interact with us online.

“We expect even more seamless integration between mobile apps and platforms in the future, and we look forward to continuing this successful relationship.”

Over 1000 clients in 30 countries currently rely on the cloud-based solution to process tens of millions of tickets every year. Passport allows operators to maximise up-sell potential and cross-sell with ease, thus helping to drive revenue growth.

With PCI Level 1 certification and 24/7 client support, the accesso Passport eCommerce engine has been designed to ensure a seamless guest experience on any device.

“We have enjoyed a tremendous relationship with Cedar Fair for many years, and the extension of this agreement will allow us to leverage our full breadth of experience to deliver world-class solutions that enhance their guest experience,” commented accesso CEO, Steve Brown.

Cedar Fair is one of the largest regional amusement-resort operators in the world. The company owns and operates 13 parks including Cedar Point, California’s Great America and Kings Dominion.

Earlier this month, accesso announced that Paul Noland, current president and CEO of the International Association of Amusement Parks and Attractions (IAAPA), is to succeed Brown as accesso CEO in April.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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