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Connect&GO invests in smart vending machines start-up Brite4

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Connect and Go create RFID solutions for cashless mobile payments

Connect&GO, a leader in RFID solutions for the leisure, sports and attractions industry, has announced a new partnership with Montreal start-up Brite4.

Brite4 logoBrite4 specialises in the development of smart vending machines for passes, wristbands and donations, as well as interactive bars and cocktail dispensers.

The pair are currently working together on a number of projects, including a wristband-dispensing vending machine expected to launch next month.

As well as securing a financial investment from Connect&GO, Brite4’s leadership team will also receive assistance with the strategic development of their business.

According to Connect&GO, the two companies have been sharing an office space for the past few months to help foster the new relationship and allow for close collaboration. Their focus is to develop a turnkey solution adapted to the specific needs of their clients and the industry at large.

“We are proud to collaborate with a growing company that allows us to perfect our business model and reach new international markets,” commented Gabriel Tétrault, President of Brite4.

‘Happy to be part of the Brite4 adventure’

With a focus on the user experience, Brite4 has set its sights on revolutionising the self-service industry with smart vending machines. The start-up has developed its expertise in the field in Québec and is ambitious to share its innovative products and personalised approach with international markets.

“We are very happy to be a part of the Brite4 adventure and to contribute to the entrepreneurial ecosystem in Québec,” adds Anthony Palermo, CEO of Connect&GO.

The two companies are keen to launch their first collaborative projects: a revolutionary access control system developed especially for ski resorts and a smart vending machine to dispense RFID wristbands for guests.

Connect&GO is helping to change the way guests access and interact with leisure destinations. The company’s RFID solutions provide a seamless customer experience for onsite payments, as well as experiential experiences.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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