Creative Works, the theming company and attractions provider, has installed two new autonomous escape rooms at Crave Golf Club in Pigeon Forge, Tennessee.
Crave Golf Club is an 18,500-square-foot mini family entertainment centre (FEC), with attractions including mini bowling and two candy-themed 19-hole mini golf courses.
Autonomous escape rooms are self-guided and auto-resetting, making them easy to operate and more efficient than the usual escape rooms.
“We like the autonomous self-resetting rooms because it keeps our labor costs low, and our guests don’t have to wait for someone to reset the rooms,” said Crave VP of Marketing, Josh Mayberry.
Self-guided, auto-resetting escape rooms
The two escape rooms are themed ‘Mayday’ and ‘Zombie Research Lab’. Mayday invites visitors to go on a submarine adventure – but when the system malfunctions, participants must solve clues to escape before freezing water sinks the submarine.
Visitors to Zombie Research Lab are tasked with finding an antidote to the Zombyte virus before the infected group of zombies catches them and turns them into the undead.
“We wanted to have two very different types of rooms so they would attract different people,” said Mayberry. “The combo of them makes it easy for customers to do both rooms and have a different experience in each.”
Chucky Blalock, owner of Crave, TopJump and Lumberjack Feud, first worked with Creative Works at the TopJump trampoline park.
Experience ‘Mayday’ and ‘Zombie Research Lab’
“The 30 minute escape room fits better with everything else we have here at Crave Golf Club,” added Mayberry. “Our courses normally take around 45 minutes to complete, and bowling is normally 20-30 minutes depending on the family size.
“Although the 60 minute experiences are great, the 30 minute rooms require less of a time commitment, and they have a lower price point for the guest.”
Mayberry also revealed that the autonomous escape rooms have “received great reviews” from customers.
“If you have an FEC and want something that has a small footprint, but can create great revenue, I would recommend these 30 [minute] escape room experiences,” he said.
Escape from zombies and a sinking submarine
Images: Creative Works