Green 4 Solutions, the original sport and leisure CRM specialists, report a successful debut event.
Green 4 Solution’s first Leisure & Attractions ThinkTank was held at the company’s Head Office in Lutterworth, UK, in November. The event is a new forum for leisure and visitor attractions businesses to discuss CRM, Marketing and Customer Experience.
The speakers included:
- Gordon Seabright, The Eden Project, who spoke about audience segmentation and getting the right message to the right person within the attraction’s diverse client list.
- James Cox, Blackpool Pleasure Beach, who set out how the park had used CRM to balance the needs of Families an Thrill Seekers, driving increased revenues and making 60% of sales through online channels.
- Ian Brown, the Snow Centre, shared how he uses insights from his CRM data to shape business strategy, increasing the length and yield of their peak season and using a membership offering as a catalyst to create a summer ‘peak’ with a new audience of summer skiers.
Feedback from the day was positive:
We all thought the focus on business usage rather than tech worked well and provided real insight for us at our point in our Dynamics CRM journey.
Terrific speakers, obviously well briefed, and a nicely facilitated discussion after each presentation.
Commenting on the success of the event, Tom Bettles, Green 4 Solutions, said, “Thanks to everyone that attended and a special thanks to our three speakers who each shared some fascinating business stories and sparked really interesting conversations.”