Warner Bros. is selling limited-edition multimedia NFT versions of The Lord of the Rings: The Fellowship of the Ring.
Warner Bros. Home Entertainment has partnered with blockchain company Eluvio to launch ‘The Lord of the Rings: The Fellowship of the Ring (Extended Version) Web3 Movie Experience’.
This is the first time a major studio has released a film as multimedia NFTs. The Fellowship of the Ring NFTs are the first to drop on the new ‘WB Movieverse’ marketplace, which will include other film brands in the future.
The movie NFTs are available from 21 October. Per a news release, fans of the franchise will rediscover Middle-earth as “a living movie experience”.
The Fellowship of the Ring NFTs
Those who purchase the ‘Mystery Edition’ will acquire either The Shire, Rivendell or Mines of Moria as an interactive navigation menu, while fans who own the ‘Epic Edition’ will receive all three locations.
Both NFT editions include the extended version of the film in 4K UHD, more than 8 hours of special features, image galleries, hidden augmented reality (AR) collectibles and themed navigation menus.
“Fans of The Lord of the Rings can now acquire, participate, and trade in an epic living media experience that will undoubtedly surprise and delight them,” said Michelle Munson, CEO and co-founder of Eluvio.
“It’s truly designed for a mass consumer audience, not just Web3 enthusiasts, which is why it should, and does, feel so remarkable and engaging.”
New ‘WB Movieverse’ marketplace
She said the launch is “setting a new bar for innovation in the distribution of home movies by demonstrating the potential of Web3 for consumer engagement, digital supply chain transformation, and new business opportunities”.
Earlier this year, Swedish gaming and entertainment company Embracer Group bought the theme park rights to J.R.R. Tolkien’s IP, including The Lord of the Rings and The Hobbit.
Embracer agreed to acquire Middle-earth Enterprises from the Saul Zaentz Company, also giving it the rights to movies, video games, board games, merchandising and stage productions.
Images: Warner Bros. / Eluvio
