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SimEx-Iwerks Partners Jim Henson and Herschend Studios to Create All-New “Splash and Bubbles” 4D Experience

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Leading cinematic attractions specialist, SimEx-Iwerks Entertainment, is partnering Emmy® award-winning Jim Henson Company and Herschend Studios to create an all-new animated 4D Experience ‘Splash and Bubbles’.

The ocean-themed attraction, based on the soon-to-launch PBS KIDS preschool series of the same name, is being designed to encourage children to discover the natural wonders of the undersea world.

“The collaboration with world-renowned companies like Henson and Herschend has given us the opportunity to create a 4D Experience that is like no other, ” reports Mike Frueh, Senior Vice President, Licensing and Distribution, SimEx-Iwerks Entertainment.

“The show blends stunning special effects, a custom storyline and cutting-edge animation to produce a heart-warming and thought-provoking show the whole family will love.”

Guests will join Splash, Bubbles and their best friends, Dunk and Ripple, on a fun adventure beneath the ocean’s surface. Together, they embark on a journey to explore the world’s undersea habitats and learn about the diverse creatures that live there.

“The power of the partnership between Herschend and Henson is the unique ability for an integrated, multi-platform launch of Splash and Bubble, ”added Andrew Wexler, CEO, Herschend Enterprises.

“The opportunity to partner with SimEx-Iwerks, the preeminent creator and distributor of 4D Experiences, allows us to continue to realize this potential by bringing these ocean friends to life in 4D.  Our collaboration has produced an immersive 4-D Experience that will allow aquariums, science centers, museums, and other entertainment venues, including our own, to create one-of-a-kind emotional connections between kids and the ocean.”

(Image kind courtesy Jim Henson Company)

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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