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Al Hokair centres to introduce VR zones

sparkys introducing vr

Al Hokair Entertainment, the Saudi-based family entertainment group, will add Virtual Reality gaming zones to its 91 Sparky’s entertainment centres in the UAE and Saudi Arabia.

Mishal Al Hokair, executive vice president and general manager of the Entertainment Sector, said: “We are getting ready for the millennials, the digital natives, they need more immersive games and they exactly know what they want from entertainment centres such as ours.

“Over the last couple of years, we have seen a giant leap within the VR segment and we see the growth to continue till 2025. Current generation is consuming more entertainment content than ever before. This is estimated to be a multi-billion-dollar industry and we want to ensure that we establish our footprint slightly ahead of the industry,”

Al Hokair Entertainment plans to introduce a wide variety of games to cater to a broad audience: including young children and adults.

“Immersion value”

Al Hokair said: “We are looking at expanding our reach within Saudi Arabia, UAE and other regional markets. We believe that one of the key factors for the success of VR games is the immersion value of the whole VR concept.

“This ability of the gaming environment to reproduce a realistic representation of all human senses is something that engages the gamer. We are in the midst of conceptualizing such games with our partners. Another significant growth driver of the VR industry includes growing digitization, robust technology, increasing demand for head mounted displays in gaming and entertainment industries, and also rising investment in the overall VR market itself.”

Virtual Reality (VR) has begun to establish itself as a part of consumer life – most notably in gaming but also in social media (eg Facebook’s social VR) and other sectors. In China, the industry is expected to top $1.5 billion this year.

VR World NYC includes more than 50 VR state of the art experiences to create a community experience in the largest virtual reality attraction in North America.

Image courtesy Micha Reij

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Michael Mander

Michael Mander

I am a journalist from Essex, England. I enjoy travelling, and love exploring attractions around the world. I graduated from Lancaster University in 2018. Twitter @michael_mander.

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