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Holovis deliver flash AV for Justice League: A Call for Heroes at Madame Tussauds Sydney

Justice League Madame Tussauds Sydney Holovis

Madame Tussauds Sydney has opened it’s latest attraction Justice League: A Call for Heroes.

The experience allows guests to walk through the attraction and engage with the wax superheroes to bring their powers to life through interactive sequences, projection mapping, audio and special effects.

The first Justice League: A Call for Heroes opened in Madame Tussauds in Orlando in May 2019. It was the first attraction of its kind to use technology to immerse guests into the story.

In the Sydney attraction a new character, The Flash, joins the experience for the first time. Guests can interact with The Flash by running alongside him as fast as they can, triggering his superspeed using immersive sequence projection, lighting effects and SFX including sound and wind.

Justice League Madame Tussauds Holovis

Other ways to interact with the characters include striking Wonder Woman’s iconic pose to create an explosion; using Superman’s strength to lift a helicopter (who is the first dynamic, fully-articulated Madame Tussauds figure); and firing the Bat Signal to reveal Batman in smoke and wind. 

“At Madame Tussauds Sydney we are all about famous fun and making guests the star of the show” said Mark Connolly, General Manager of Madame Tussauds Sydney.

Holovis – “invisible technologies”

“Following on from the successful launch of the MTV Music and Fashion Week experiences last year, Justice League: A Call for Heroes is the latest stage in the redevelopment of Madame Tussauds into an immersive and interactive experience, placing our guests into the centre of iconic scenes and experiences” he said.

Leading experience design company, Holovis, produced and delivered the AV, show lighting and interactive elements of the attraction.

“This level of interaction with the figures is one of the most immersive and unique experiences ever produced by the Madame Tussauds brand worldwide” said Peter Cliff, creative director at Holovis.

“To ensure that the characters and the guests are still the star of the show, we’ve used invisible technologies to facilitate this experience, with guests carrying out the motion-based tasks entirely naturally then being amazed by the immersive scenes that engulf them.”

The project was led by Merlin Magic Making, the creative division of Merlin Entertainments, whilst Daniel’s Wood Land created the themed environments.

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Ella Baskerville

Ella Baskerville

Ella is Business Development Manager and looks after client relationships and new business. Joining Blooloop in 2015, she has a degree in Natural Science from the University of Bath, but her true passion lies with the attractions industry and is a self-confessed theme park geek.

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