Magic Memories, a global leader in experience capture for the attractions industry, has announced that it is now delivering more new content experiences to nearly 30% more attractions across the globe, despite the impact of the pandemic.
During the past nine months, seventy-six new attractions have opted to work with Magic Memories, with six of these being in new countries for the company. This includes Ain Dubai, the world’s tallest observation wheel. AS a result, Magic Memories now operates in 220 of the world’s leading attractions, across 16 countries.
“Despite the impact of COVID-19, we’re back stronger than ever,” says Magic Memories’ executive director and founder John Wikstrom.
The company obtained US $18m (NZD $25.5m) in funding from investors in 2020, meaning that it has been able to conduct more research and development around its customer, user and product experience. It has since launched a new contactless cloud-based operating system, MagicOS, as well as several multimedia product experiences, including new video products, AR filters, and magic selfie and super zoom selfie experiences.
Attractions can now use the company’s direct to mobile platform and e-commerce system to add value to guests, in the form of unique capture experiences and content, as well as new personalised products.
“A completely new guest engagement model, with a variety of exciting guest facing products is helping drive phenomenal results for our partners,” says Wikstrom. “We are consistently seeing conversions four times the industry average, and our ‘experience-plus’ model is achieving 100% conversion, with more than 50% increase in revenue and profit per guest.
“After the extensive lockdowns, people are looking to celebrate being together again at these incredible attractions around the world. Magic Memories provides the proof of their amazing time there – seeing themselves star in fun, engaging content that highlights the very best of the attraction they’re visiting and sharing this content around the world.
“The future is bright. We’re excited about welcoming many more attractions of all sizes and sectors to the Magic Memories’ family now that we are back up to full scale across the globe with a powerful new platform behind us.”
Last year, Magic Memories announced a new partnership with Beyond the Lens! Family Fun, in order to create the ultimate selfie experience.