The Disneyland Paris iPhone and Android apps have been downloaded 1.2 million times since their launch in November 2010 and 2011 respectively.
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Xavier Philippe, in charge of Special Projects for Disneyland Paris, said, ‘As Europe’s number one tourist destination, we’re constantly exploring new areas to offer our guests an exceptional experience. The Disneyland Paris application for iPhone and Android perfectly ties in with this spirit of innovation, offering guests the latest technology.”
The app, available in both English and French versions is an interactive travel guide that can be used by guests to plan their visits to Disneyland Paris. Over 10, 000 people a day use the app to make the most of their Disney experience and of these nearly a quarter us the app inside the theme parks to optimise their visit.
The effect of guest satisfaction has been significant when compared to average scores:
- Satisfaction levels among those guests using the app is three points higher
- Intention to recommend the destination is seven points higher
- Intention to revsit is 13 points higher
The app has a 4 star rating from online stores. Features particularly valued by guests are the real-time theme park schedules and wait times as well as direct contact with the central reservations office – 45, 000 calls have been recorded from the app since it was launched.
With over 15 million visits per year, Disneyland Paris always strives to improve services for guests and the development of the app is the latest in a series of technological innovations which include digital signage, QR Codes, Bluetooth and FastPass.
Future development of the app may include many more interactive functions, for example:
- purchasing by mobile phone: using theme park passports purchased by mobile app to hop between theme parks
- downloads: downloading games, videos, or music after seeing a show
- personalised offers: using geo-location to make personalised offers for restaurants and boutiques
- social networks: using Facebook and Twitter to share photos