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Pauline Quayle Appointed Chairman of ALES UK

pauline quayle of thejuice Ales UK with elton games Tony Whittaker

Pauline Quayle, Director of 4D and attraction film distributor The Juice, has taken over as Chairman of the Association of Amusement and Leisure Equipment Suppliers of the UK (ALES UK).

Her predecessor Tony Whittaker, Managing Director of Elton Amusements Ltd, stepped down after over two and a half years in the role.

Pauline will be supported by Simon Pickard, Managing Director of Saturn Projects Group, who was appointed as Vice Chair for the Association.

The new leadership was announced during the 11th Annual General Meeting. Members met during the EAG/Visitor Attractions Show at the ExCel in London on Wednesday 18th January 2017.

ALES UK is an industry trade association that represents UK registered manufacturers and suppliers for the amusement and leisure industry.

It offers members a wide range of discounted services, up to date industry and safety related legislation and opportunities for networking.

ALES UK represents over 50 companies across the UK that supply products and services to zoos, theme parks, aquariums, water parks, Family Entertainment Centres (FECs), Play Centres, farm attractions, holiday parks and other visitor attractions.

It was established in 2004 by Gerry Robinson. Aiming to smooth the path of UK businesess planning to exhibit worldwide, the association also offers networking and expertise. In addition it provides routes to funding.  It is the only UK attractions industry trade association that specifically represents the interests of UK registered manufacturers and suppliers.

Through the UK Government’s Tradeshow Access Programme (TAP), ALES helps its members get access to grants. These help fund overseas trade show exhibits to promote UK companies to global trade audiences.

Speaking to Blooloop in 2014, Whittaker extolled the networking benefits of ALES UK membership. He said, “Many times I have been given valuable leads and information regarding new ventures. Fellow members have then been invited to quote for these. I’ve also have been recommended by fellow members which provides a great advantage. It’s amazing how much networking is people’s preference. People do count”.

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Ella Baskerville

Ella Baskerville

Ella is Business Development Manager and looks after client relationships and new business. Joining Blooloop in 2015, she has a degree in Natural Science from the University of Bath, but her true passion lies with the attractions industry and is a self-confessed theme park geek.

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