The Lowestoft theme park, Pleasurewood Hills, has unveiled plans to improve its attractions throughout the year.
Adam Noble is responsible for the planning that’s underway at Pleasurewood Hills.
He became general manager of the attraction in January 2017 and during his first few months as manager, has already brought in a brand new ride, Rootin Tootin Target Trail. He has prompted vital refurbishment and has been assessing how to boost customer satisfaction.
Noble has plans for the development of a new children’s indoor play area. He also hopes to introduce a family Christmas show to attract visitors in the winter.
“The biggest impact I’ve been able to have so far is to look at a tonne of customer feedback and act upon it,” says Noble. “Price is always going to be the biggest challenge that we face, so we’ve introduced a non-rider ticket as a reaction to what customers were saying.”
Pleasurewood Hills first opened in 1983 and has plenty of adrenaline-fuelled rides. Its most famous rides include pendulum ride Fireball and the park’s largest rollercoaster, Wipeout (the only Vekoma Boomerang coaster in the UK).
However Adam Noble has focused on what the park was missing. “What really struck me when I started is what wasn’t here,” he says. “Our huge restaurant is too big for the park, so we’re going to turn that into an indoor play area.”
He is also planning a large Christmas show. “That should really bring the park to life,” he says. “It’s a shame that we have to close for much of the year for financial reasons because a lot of talented people work here and in October we have to say ‘See you next year.’ We want our facilities to be used all-year-round.”
Turning Pleasurewood Hills into a more sustainable business and a more appealing day out, is a challenge. However Adam Noble says he enjoys managing one of the region’s favourite attractions.
“Overall my time here so far has been fascinating,” he says. “It’s certainly challenging at times but this is an incredible place to work.”