Red Raion, the CGI studio specialized in media-based attractions, has announced a new partnership with FICO Eataly World, the Italian theme park dedicated to food, for which it has been producing digital content.
Following a year of closure and refurbishment work, FICO Eataly World is on the verge of reopening with seven brand-new themed areas. The attraction inaugurated on 7 July and will open permanently on 22 July. Visitors will be able to enjoy a fun and educational sensory experience.
Bringing food stories to life
Red Raion was responsible for the digital content that, through video projection, animates the shop windows of the park’s booths, giving life to the work of the 13 factories displaying their food-making processes in the park. Guests at FICO Eataly World can find out how these companies work and discover more about how famous Italian foods are made.
“We are sincerely happy to have contributed to this prestigious, international project. FICO Eataly World is a beautiful theme park that best represents the Italian culture of food production and consumption and all the heartwarming emotions that food evokes,” says Valeria Rizzo, PR and Business Development Director at Red Raion.
“In a time when the attractions industry has been severely struggling with pandemic restrictions, FICO Eataly World has wisely taken advantage of this last year to refresh and prepare for its great comeback, asking us for high-quality digital content to keep up with the forward-looking attractions business.”
“I had already worked with Red Raion in the past: it’s a company with the technical and creative ability to build emotions by employing multimedia content and digital effects the best way possible,” says Stefano Cigarini, CEO at FICO Eataly World.
“The factories in FICO take life thanks to simple animations that narrate their production process and that will let everyone appreciate how food is made in a simple and intuitive way.”
Last month, Red Raion also announced that it is expanding its cooperation with SimEx-Iwerks Entertainment. SimEx-Iwerks will offer CGI titles from Red Raion‘s catalogue for its FlyRide experience
