Universal Studios Singapore is using facial recognition scanners to allow visitors “more efficient and seamless” entry to the theme park at Resorts World Sentosa (RWS).
RWS said the facial recognition technology, which it started using this month, would help smooth access for visitors (via Reuters).
Annual and season ticket holders no longer need physical passes. Guests using day passes will still need tickets for entry, but they can exit and re-enter with facial recognition.
“Facial recognition provides contactless verification of tickets and ticket holders, enabling our customers to enjoy our park experience in a more efficient and seamless manner,” RWS said in an emailed statement.
The use of facial recognition technology has risen globally of late, prompting concerns about surveillance and how the collected data will be utilised.
Facial recognition is “essential” for admission
Selfies are (always) in, but at a safe distance of course! Here’s a snap of our first guests who were at #UniversalStudiosSingapore on reopening day. The park is now open Thursday through Sunday, 2pm to 9pm. pic.twitter.com/gknaKM6Grb
— ResortsWorldSentosa (@rwsentosa) July 7, 2020
Facial recognition is an “essential” part of admission and is used for “operational improvement, safety and security”, according to RWS.
RWS also said it has implemented strict security measures to protect information about guests, such as storing it on encrypted servers.
RWS says it is “fully committed to protecting the personal data and privacy” of guests, in reply to a question about privacy on its FAQs.
“We would like to assure that the facial images are used only for the purposes of access management, personalised guest experience, operational improvement, safety and security,” states RWS.
RWS will safeguard guests’ personal data
“All efforts are in place to ensure that the facial recognition platform is securely hosted within RWS, and the personal data of our guests are safeguarded and kept strictly confidential.”
On the subject of alternative entry to Universal Studios Singapore, RWS said facial recognition “is now an essential part of the admission process”.
Universal Beijing Resort and Alibaba previously partnered to digitise operations at the upcoming attraction, from facial-recognition entry to app-based food ordering.
Meanwhile, Resorts World Sentosa was forced to lay-off employees as it deals with the “devastating impact” of the coronavirus pandemic on the tourism industry.