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Six Flags’ Strategy: News in every park, every year

Opinion

Related:  The Major New Theme Park Rides for 2011 / Thrilling Coasters, Family Rides, New Shows and Attractions Coming to Six Flags Parks Across North America in 2012  / "And the bigger one is called a Giant Leonopterix" : Theme Park Designers on the Disney / Avatar News  / Blooloop News and Facts

Capital Spending: 9% of revenue:

  • Asset Maintenance 25%superman roller coaster at six flags theme park
  • In-Park 15%
  • New rides and attractions 60%

Of this "Innovation Capex" :

“We will continue investing in our future

  • Innovation centered on guests
  • Combination of coasters, events, shows, and rides
  • No “catch-up” spending required
  • 5-year plan in place"

“We are bringing new attractions to every Six Flags park every year, ” said Jim Reid-Anderson, Chairman, President and CEO when announcing plans for 2012. “This season’s guest satisfaction scores are the highest in our history, and we want to continue that momentum by offering a combination of family-friendly fare and thrill rides for guests of all ages to enjoy.”

 Highlights of the 2012 line up are set out below: 

six flags new rides and roller coasters table

Image and video:

Kind courtesy Six Flags

SUPERMAN Ultimate Flight, will debut at Six Flags Discovery Kingdom in Spring 2012 as the tallest inversion west of the Mississippi and the park’s first DC-themed attraction. 

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