Embed, a leading worldwide supplier of point-of-sale and revenue management systems, has continued its established presence in the Kingdom of Saudi Arabia at this year’s recent SEA Expo.
The company, which has been active in the territory since 2013, saw particular interest in its cashless system which has been designed to be fully compliant with Saudi system laws, alongside Embed’s KIOSK+ and the Breakaway Game Card innovations. The firm’s team provided free demos of the new products, also showcasing its Mobile Wallet, integrated software solution TOOLKIT, and extensive range of RFID wearable media products.
“A privilege”
Embed was interviewed by regional media outlets including Asharq, Al Riyadh, Arab News, and CNBC Arabia, leaning on the firm’s expertise to discuss the significance of the Saudi Arabian market and its ongoing leisure industry development.
CEO Renee Welsh says: “As players in the entertainment industry, we can support the growth of His Royal Highness’ Saudi Vision 2030 and maximise its operations through our technology.
“It was a privilege to talk about the importance of the Saudi Arabia market, along with the phenomenal rate of growth and the pace of change in the region.”
Welsh provided a keynote speech informing FECs on techniques to transform operations by redefining the consumer journey and expanding revenue prospects by taking advantage of tech trends.
Continuing its successful run after Dubai’s DEAL Show, Embed’s Bling Trunk also made a stop at SEA Expo to showcase Embed’s full range of wearables and game cards, with three participants winning an Apple-branded prize.
CTO Andy Welsh adds: “Saudi Arabia’s commitment to new and exciting experiences is amazing. In the next five years or so, it’s going to be all about innovation and Embed is here for it. We are laying the groundwork and foundation for some of the most innovative things in e-commerce, business management, and systems operations in KSA and we’re looking forward to the fulfilment of His Royal Highness’ Saudi Vision 2030.”
Off to Vegas
Embed is making preparations for the International Bowl Expo, an upcoming event at the Las Vegas Convention Center. The firm will provide free product demos of its Mobile Wallet, TOOLKIT suite, KIOSK+ and Breakaway Game Cards during the conference which takes place from 29 to 30 June. The firm is slated to make an industry-first announcement at the Expo and will have a selection of RFID wearable media available to be claimed by attendees.
Earlier this Spring, Embed celebrated International Women’s Day, with Renee Welsh stating “we believe in the value of diversity in our talent pool and we have a shared commitment to gender parity at all levels of an organisation”, reinforcing Embed’s focus on equity and equality for all genders.
