Connect&GO, a leader in guest experience engineering and wearable RFID technology for events and attractions, has announced the addition of Ted Molter as senior business development director.
Molter has over three decades of experience in the attractions sector, with his most recent appointment being the chief marketing officer at San Diego Zoo Wildlife Alliance, before his move to Connect&GO.
Molter served in a marketing capacity for San Diego Zoo for more than 20 years. Some of his achievements include leading the marketing team through a successful restructure accumulating more than $80 million in annual sales revenue and considerable cost savings and leading a substantial rebrand which created increased brand awareness and donations.
Passion and expertise
As well as being a current board member for IAAPA, Molter is an active member of AZA, the San Diego Tourism Authority, Visit California and the California Travel Association.
“We are thrilled to welcome Ted to the Connect&GO team as we continue our expansion into the United States and beyond,” says senior vice president, sales and marketing Tara Morandi. “Ted brings an incredible amount of passion and expertise in helping zoos and aquariums grow their revenue, and he will be a huge asset to our team.”
Understanding what matters
Connect&GO provides attractions and destinations around the world with integrated technology solutions to help drive business development with connected systems and seamless integrations.
Konnect, the firm’s all-in-one management platform, combines operational aspects such as eCommerce ticketing, POS, access control, and food & beverage using Virtual Wallets, providing operators with easy access to data in one location.
Molter says: “Connect&GO has an outstanding company culture and a truly revolutionary product that can change the future of zoos and attractions management. Their Konnect all-in-one management platform presents a unique opportunity for zoos to step into the future of attractions management, and I’m excited to help them embrace the full potential of their operations.”
Connect&GO CEO, Dominic Gagnon, adds: “We strive to hire team members who truly understand the needs of the clients we serve. With Ted joining our team, we are excited to strengthen our foothold in the zoos and aquariums market and really understand what matters most to these clients, so we can help them succeed in the best possible way.”
Connect&GO recently signed a three-year partnership agreement with Parc Safari in Quebec, Canada.
