AnyRoad, a leading Experience Relationship Management (ERM) platform, has announced the topic of its next webinar. The session, which is called Experiential Marketing Unleashed: Strategies and Best Practices for Engaging Your Audiences, takes place on Thursday 15 June 2023 at 9 am PT/12 pm ET. It lasts for 45 minutes, and will then also feature a 15-minute Q&A session.
The webinar will be hosted by Greg Klingaman, VP of strategy & field operations EMEA, who will be joined by and Karen Brunke, StoryMap Marketing founder + CEO and former global marketing director at The World of Coca-Cola
Immersive marketing experiences
Experiential marketing is popular right now, and for good reason: in a time when consumers’ attention is getting harder to come by, it’s an excellent way to emotionally engage with customers. Experiential marketing, however, is only as successful as the strategy that guides it.
Customers are now placing greater value on experiences, so brands must prioritise an immersive marketing approach that puts the audience front and centre.
In the upcoming webinar, Klingaman and Brunke will talk about how to implement the right experiential marketing strategies to drive ticket sales and brand loyalty.
Attendees can learn:
- What the best marketing strategy looks like for brand experiences and activations
- How to create an integrated experiential marketing calendar that converts and drives loyalty
- Top best practices to keep in mind when launching your experiential marketing strategy
- What top brands like The World of Coca-Cola have done to remain top of mind for consumers
To register, please click here.
Earlier this month, AnyRoad also announced the launch of a new in-depth ebook, entitled The Ultimate Guide to Field Marketing: Building Emotional Connections. This has been created for people who want to grow their expertise in field marketing and how to use it to grow their brand.
