Hasbro and Selladoor Worldwide have announced plans to adapt Monopoly into an immersive live-action experience. The attraction will use Hasbro’s IP, and will open in London in 2020.
The global play company and international theatre producer have teamed up to create the new Monopoly experience.
It will be 75 minutes of challenges for teams to complete together in order to move along the Monopoly ‘board’ and buy property.
David Hutchinson, CEO of Selladoor Worldwide said the company has been working with Hasbro for more than a year.
Monopoly experience teams will take on challenges
Get ready to go to jail… ?♂️
— Selladoor Worldwide (@sell_a_door) October 24, 2019
He said Hasbro and Selladoor have been “developing our concept and vision to bring one of the world’s biggest board game brands to life in this thrilling experiential theatre landscape”.
“Trends in our sector are moving in a very exciting direction with demand from a new generation of theatre goers looking to experience live theatre differently, and to be immersed in the world of the narrative in a different way,” he added.
“I couldn’t think of a better organisation to partner with in this growing market, than the company who have brought together family and friends for decades to play some of their iconic games.”
The experience is set to open at a secret location in London in 2020.
Bringing one of the world’s biggest board games to life
Hasbro and Selladoor also plan to launch numerous innovative experiences over the coming years, using Hasbro’s brand portfolio.
Selladoor has appointed industry expert Julia Posen as head of development, Selladoor Live. Posen will ensure the commercial success of the company’s partnership with Hasbro.
Posen previously ran the licensing for Walker Books and BBC Worldwide Childrens. She said: “To join Selladoor Worldwide as head of development and IP is a truly exciting moment for me.
“To work on the iconic properties with Hasbro is a real privilege.”
Hasbro and Selladoor to launch more experiences
“It’s incredibly exciting to finally be announcing our future plans with the team at Selladoor Worldwide,” said Matt Proulx, VP of location-based entertainment at Hasbro.
“Launching the Monopoly experience in London next year is just the beginning and we’re excited to bring more of our iconic brands to the stage in the future.”
Meanwhile, Entertainment One shareholders have voted to approve the proposal for Hasbro to acquire eOne in a $4 billion (£3.3 billion) all-cash takeover.