Netflix is opening a new immersive experience in Los Angeles called Squid Game: The Trials later this year.
In the latest real-life Squid Game experience, guests will take on a series of increasingly difficult challenges, gaining points as they progress.
"After greeting the iconic 'Front Man' himself, you will tackle a series of escalating challenges, accumulating points as you advance," Netflix said in a press release.
"The ultimate winner needs nerves of steel, cunning strategy, and a touch of luck. Are you up for the challenge?"
After the experience, guests can head to the 'Night Market' for Korean and international food, as well as beverages curated by Katianna Hong, chef at award-winning Korean-American restaurant Yangban in LA. Additionally, a store will be selling exclusive Squid Game collectibles and other merchandise.
Netflix is already behind brand experiences based on Bridgerton,Stranger ThingsandMoney Heist. Earlier this year, the streaming giant opened a pop-up restaurant in LA called Netflix Bites, which serves dishes inspired by Netflix food personalities.
Sandbox VR previously partnered with Netflix to create a virtual reality (VR) experience inspired bySquid Game. Another attraction based onSquid Gameis available at Immersive Gamebox venues in the US and UK.
Location-based entertainment from Netflix
Stranger Thingsis also back atUniversal Studios‘ Halloween Horror Nights this year. The new haunted house recreates Stranger Things' ǝpᴉsdn uʍop fourth season and its newest villain Vecna – including his monstrous Mind Lair.
“Stranger Things 4is huge. Obviously theNetflix seriesis a massive, massive hit. So, we’re bringing that season ofStranger Thingsto life,” John Murdy, creative director and executive producer of Halloween Horror Nights atUniversal Studios Hollywood, told blooloop.
Squid Game: The Trials will open on 6 December, with tickets available to purchase on October 11.
Images courtesy of Netflix
