The Walt Disney Company has taken the No.3 slot on this year’s list of ‘The World’s Most Reputable Companies’.
‘The World’s Most Reputable Companies’ list is compiled by Reputation Institute (RI) and published in Forbes magazine. It measures public perception of multinationals around the world. The result is based on over 170,000 ratings.
Areas taken into consideration include products and services, innovation, workplace, governance, citizenship, leadership and performance.
Allen Bonde, Chief Marketing Officer for Reputation Institute said the most highly regarded companies were those ‘committed to improving on all dimensions of reputation—especially governance and citizenship’.
Disney was recently named the ‘Most Intimate Brand’ among millennials in MBLM’s Brand Intimacy 2017 Report.
Image courtesy Disney