Hollywood is getting behind Los Angeles’ bid to host the Olympic and Paralympic Games in 2024.
Disney, Fox, NBCUniversal and Warner Bros. have all come out in support of LA 2024, a cultural campaign aimed at positioning the city as the ideal location for the Summer Games.
According to the Hollywood Reporter, the Olympic Channel will partner with Hollywood creative talent on innovative sports programming.
There are also plans for an LA 2024 Arts Festival celebrating the role Hollywood and Los Angeles have played in shaping the film industry.
Universal’s Ron Meyer said the city’s creative talent and imaginative storytellers could ‘bring excitement to the Olympic movement and inspire future generations’.
Bob Iger, Disney Chairman and CEO, described L.A. as the creative capital of the United States:
“It is a city where technology, entertainment and new media meet and create globally relevant, captivating content.”
Meanwhile, Warner Bros. Chairman and CEO, Kevin Tsujihara, said the company would ‘contribute storytelling and technical expertise to help design an unbelievable Games experience’.
The host city will be confirmed in September.