Kingsmen Creatives, a leading creator of experiences, has announced that Kingsmen Xperience, in collaboration with SideQuest Worlds (a division of PT Vista Adhya Paragon), will introduce Netflix’s Squid Game: The Experience to Jakarta.
Scheduled to open in Q4 2026 at Agora Mall, Thamrin Nine, this will be the first immersive experience of its kind in Southeast Asia.
After successful events in New York, Madrid, Seoul, London, Sydney, and Tokyo, the Jakarta edition will recreate the world of Netflix’s popular series with interactive games, themed environments, photo opportunities, and food and drink options, establishing Jakarta as a new regional hub for story-driven entertainment.
Situated inside Agora Mall, this attraction covers more than 1,900 square meters with various themed zones.
Crafted as an immersive adventure, guests will engage in a sequence of games and environments inspired by the Squid Game series, enhanced with intricate set designs, lighting, and sound effects.
Bringing the popular IP to life
As the experience designer and producer, Kingsmen Xperience will design, produce, and install the interactive environments and main thematic features. The experience is structured as a group activity, guiding participants through a multi-room journey with challenges and activities inspired by the series.
"Jakarta represents an exciting market for immersive entertainment, with a strong fanbase and growing demand for experiential formats," says Anthony Chong, group chief executive of Kingsmen Creatives.
"We are pleased to bring Squid Game: The Experience to Southeast Asia for the first time, and to work with Netflix and PT Vista Adhya Paragon (SideQuest Worlds) to bring this experience to Indonesia."
The Jakarta edition will include specially curated retail and food & beverage options, created in partnership with local vendors to showcase both the series and regional flavours.
Intended for group visits, this attraction provides fans, friends, couples, and urban explorers with a fresh indoor experience in the heart of Jakarta.
See also: How Kingsmen Xperience turns IP into commercial success
Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
