Enchanted Parks has announced former WhiteWater executive Una de Boer as its chief marketing officer.
An experienced attractions industry marketing leader, de Boer joins Enchanted Parks as the company continues to build its regional theme park portfolio.
In her new role, de Boer will lead Enchanted Parks' brand and marketing strategy, build brand awareness, and strengthen local parks' marketing programmes.
"Una is a proven brand builder who understands how to connect business strategy with creative, effective marketing," said James Harhi, chief executive officer of Enchanted Parks.
Enchanted Parks owns and operates eight properties across the US, including Valleyfair
"Her experience in the global attractions industry and her practical leadership style will be invaluable as we continue to build guests’ connection with our parks."
De Boer joins Enchanted Parks from WhiteWater, a leading waterpark manufacturer, where she served as chief marketing officer.
During her 10-year tenure at the company, she led the global marketing for WhiteWater and FlowRider and helped to create the Vantage and Endless Surf brands.
"Regional theme parks hold a special place in people’s lives because they are where families, friends and communities come together to create memories," de Boer said.
"Enchanted Parks has built strong local marketing teams that know their guests, and I’m excited to partner with each park as we build a brand centered on fun, connection and shared experiences."
Enchanted Parks' marketing team
In addition to de Boer's hiring, Katie Wojdyla has been named vice president of marketing at Enchanted Parks, and Jess Lawler announced as the company's corporate director of social media and communications.
Enchanted Parks owns and operates eight properties across the US, including amusement parks, water parks, lodges, campgrounds and other attractions.
WhiteWater’s Vantage platform has been selected as Enchanted Parks' visitor engagement and technology unification solution.
Images courtesy of Enchanted Parks
