Rovio Entertainment Corporation, a Finnish mobile-first gaming company and creator of the Angry Birds brand, has shared plans to have a presence at both IAAPA Expo Europe in Barcelona and IAAPA Expo Orlando.
The company invites potential partners to explore new licensing opportunities, as it continues to expand its presence in the location-based entertainment (LBE) sector.
IAAPA Expo Europe is taking place from 22 to 26 September, and IAAPA Expo 2025 will be held from 17 to 21 November.
Angry Birds is one of the best-known and versatile entertainment IPs in the world and has 96% global brand awareness. The brand is renowned for its comedy, characters, and cross-generational appeal.
As a platinum sponsor of IAAPA Expo 2025, Rovio will welcome visitors with an energetic and immersive Angry Birds activation at the entrance of the Orlando show floor.
By taking part in both IAAPA events, the company highlights its dedication to expanding Angry Birds into new experiential formats and building strategic collaborations across the international attractions industry.
Adaptable IP
Angry Birds already has a strong presence in the LBE space, and its expanding portfolio of branded experiences illustrates how the IP can enhance visitor engagement.
Recent highlights include the debut of two new arcade cabinets, Angry Birds Boom!, a high-energy arcade game created in collaboration with Raw Thrills, and Angry Birds Fury Road, an action-packed kart racing game developed with DOF Robotics.
The company has also released a new line of gamified soft play attractions by iPlayco, with more announcements coming later in 2025, and a series of Angry Birds-themed interactive educational activations at Sea Life attractions across Asia and Europe. By combining gameplay, storytelling, and real-world interaction, these events demonstrated the success of Angry Birds in both entertainment and edutainment settings.
The brand’s ongoing presence at Topgolf further evidences its adaptability, and the Angry Birds-themed golf game has been honoured with two industry awards. Another example is iSwii by Angry Birds, a themed café in New York, where visitors can enjoy a mix of culinary creativity with character-driven design.
Angry Birds continues to appear in activity parks, family entertainment centres, and themed attractions across the planet, with each attraction tailored to local audiences while upholding the brand’s signature charm.
High visibility
The upcoming release of The Angry Birds Movie 3 in January 2027 marks a significant moment in the franchise’s visibility. These advancements are set to increase consumer interest and facilitate new licensing partnerships in the LBE market and beyond.
Rovio’s recent release of Angry Birds Bounce on Apple Arcade has added to this momentum, giving fans a new gaming experience and broadening the brand’s reach in mobile entertainment.
Furthermore, Angry Birds 2 is marking its 10th anniversary, with major brand activations and marketing beats scheduled well ahead of the movie’s release, to ensure that Angry Birds stays front of mind for audiences worldwide.
Rovio invites delegates at IAAPA Expo Europe 2025 and IAAPA Expo 2025 to connect during the shows and explore how Angry Birds can elevate their attractions, venues, and visitor experiences.
With new announcements upcoming and a proven track record of successful activations, Angry Birds is poised to reach even more destinations across the globe.
Recently, Rovio announced a collaboration with Toptracer, the world’s leading golf range technology, to launch a new interactive Angry Birds game mode at over 1000 Toptracer-enabled golf facilities.
