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What do vegan sausage rolls tell us about theme parks...

Marketeers spend millions trying to find out what millennials value. From vegan options to sustainable practices, how should theme parks adapt their offering to connect...

The Pharah Foundation: inspiring change in the world...

Blooloop caught up with Raymond Hole of Ray Hole Architects, which specialises in cultural and lesiure based projects, on the launch of his innovative venture, the...


Majaland Kownaty – why Poland’s new indoor...

Poland has seen a flurry of amusement park developments. However, according to its Belgian developer, Majaland Kownaty is the country's first true theme park. Blooloop...

The IKEA Museum – assembling the story of Sweden

The IKEA Museum in Älmhult, Sweden opened its doors on 30th June 2016 to tell the story of the iconic home furnishing brand from its beginnings in rural Sweden. ...

12 reasons why London’s Hyde Park Winter...

Now in its 12th year, Hyde Park Winter Wonderland is a festive highlight for millions of Londoners and tourists. But what are the secrets of its success? By Owen Ralph...

Star Wars: Galaxy’s Edge debut could bring 200,000...

The opening day of Star Wars: Galaxy’s Edge will attract huge crowds (and create huge queues) at Disneyland next summer. So how will the park cope? By Brady...

IP with wings: Rovio’s location-based...

It is one of the hottest brands on the planet and with 97% awareness, the world's most recognised game. Now Rovio Entertainment, maker of Angry Birds, plans to leverage...

PGAV Destinations’ Mike Konzen – empathy...

Mike Konzen, Principal and Chair at PGAV Destinations, once did a TED talk centering largely on a theme of empathy. Empathy is something to which Mike Konzen returns...

Chester Zoo’s Jamie Christon on a mission to...

Chester Zoo was opened in 1931 by George Mottershead whose dream was of, 'a zoo without bars'. Covering 125 acres and with a total land holding of approximately 400...

Aquaventure at Atlantis Sanya: the world’s...

The Aquaventure waterparks are a highlight of each of the three Atlantis resorts operated by Kerzner International. And the latest, at Atlantis Sanya in Haitang Bay, is...

Offshore Surf’s CEO Greg Lombardo on making...

American Wave Machines (AWM) is catching the retailtainment wave with its new microdestination concept, Offshore Surf. CEO Greg Lombardo spoke to Blooloop about Location...

The Bear Grylls Adventure – Merlin...

Merlin Entertainments' newest attraction concept was unveiled in the UK city of Birmingham this September. The action-packed offering signals a departure for the company...