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You’ll never tour alone – Liverpool FC’s...

Relaunched last year as The LFC Stadium Tour, Liverpool Football Club's tourist offer at Anfield has become a top-rated experience on TripAdvisor. And as with many places...

Warner Bros. World Abu Dhabi: reinventing the movie...

How do you top the world's largest indoor theme park? By building an even bigger one, of course. That's what destination developer Miral has done in Abu Dhabi. Blooloop...


The ewe-niversal appeal of Aardman’s Shaun the...

Aardman made its debut in the attractions business with the dark ride Wallace & Gromit's Thrill-O-Matic at Blackpool Pleasure Beach. But it is another of its IPs –...

11 things we learned at the IAAPA EMEA Spring Forum in...

The most westerly Spring Forum ever staged by IAAPA EMEA took place this May in and around Dublin, Ireland. Here's what Blooloop learned from three days at the Guinness...

Eden Project International’s ambitious overseas...

Eden Project International was created to spread Eden’s message of conservation and deliver social and ecological benefits to new locations. CEO David Harland explains...

How Westworld was brought to life for SXSW 2018 (in 11...

The minds behind Westworld SXSW 2018, the immersive entertainment experience at the recent South by Southwest conference outline the creative process, from inception to...

Brand experiences – the value of brewery and...

Brand experiences dedicated to 'adult beverages' are hit attractions in several cities worldwide. But why are brewery and distillery tours so popular? Are they more than...

The retail revolution – why leisure is the future...

Nicole Srock-Stanley, co-founder of Dan Pearlman, explores how changing consumer behaviour means that retail destinations need to innovate and start thinking more like...

Playing imaginatively – The story of Timbalaya

Rosalind Johnson, guardian of wishes at Timbalaya, tells Blooloop the story of how the imaginative play concept came to be Timbalaya is a story-driven themed...

The evolution of Midway – How Merlin Entertainments...

Marcel Kloos, Merlin Entertainments’ director of new openings for Europe and emerging markets, talks to Blooloop about his rise through the company and its...

Ubisoft changes the LBE game with Rabbids and...

Location-based entertainment is a key element of Ubisoft’s expansion strategy. The challenge is how best to transform Ubisoft’s iconic IPs into engaging real world...

Fun, food and football: Stadio della Roma’s...

A mixed-use entertainment street in Rome, designed by Canadian firm Forrec, will connect the city's new Stadio della Roma to the AS Roma Village. This ambitious project...