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The 15 top theme park attractions of the decade: UK and...

It was the decade that saw the UK amusement park industry embrace IP and branded attractions, but there were also some notable new roller coasters, dark rides and themed...

A show like no other: arts and culture at Expo 2020...

On 20 October 2020, Dubai will throw open its doors for The World’s Greatest Show. During Expo 2020 Dubai, which lasts six months, there will be a huge programme of...

All you need to know about Saudi Arabia’s biggest...

From Qiddiya to NEOM, Saudi Arabia is creating a host of attractions as part of Vision 2030. The plan aims to diversify the economy in order to reduce the country's...

blooloopLIVE UK 2019: a day of expert insights and one...

Industry professionals from across the globe arrived in London for blooloopLIVE UK 2019. Our one day conference featured a packed schedule of expert speakers from across...

Looping’s Laurent Bruloy on a non-vertical...

In less than a decade, the Looping group has emerged as a key player in the European theme park, water park and animal park sectors. Following fresh backing from Abu...

Ahead of ISE 2020, AV experts explore how to meet...

With our daily exposure to the wonders of modern technology, it’s getting harder for companies to make a lasting impression. We talk to the AV industry about how it can...

IAAPA Expo 2019: Highlighting innovation and expertise...

From 18 – 22 November 2019, leading attractions professionals descended on the Orange County Convention Center in Orlando, Florida, for IAAPA Expo 2019. During the five...

Mycotoo: blending creativity with strategy to create...

Mycotoo is a leading agency in entertainment strategy and experience design. It specialises in the creation of compelling, immersive experiences on a global scale. ...

IAAPA Expo 2019: everything you need to know before you...

As the best and brightest in the attractions industry are gearing up for IAAPA Expo 2019 in Orlando, we take a look at what to expect from this year's event and which...

The Peanuts brand: A truly global IP with a loyal...

Nearly seven decades after its inception, the Peanuts IP is as relevant as ever. The appeal of Charles Schulz’s creations is as immediate and compelling as the day...

Dark Harbor: bringing thrills and chills to the Queen...

Fear reigns as the Dark Harbor haunt celebrates ten years of bringing Halloween horror to the iconic Queen Mary ship in Long Beach. The attraction, which roots its...

Joe Pine and the evolution of The Experience Economy

In 1999, Joe Pine and Jim Gilmore brought out a seminal book on experience innovation. The Experience Economy explored how the most successful companies offer compelling...