George Wood is the founder and managing director of Luna Entertainment Group. Over the course of more than ten years, he has transformed Luna Cinema into a cultural landmark, creatively adapting well-known sites across the UK—ranging from castles to urban parks—into cinematic adventures enjoyed by millions.
His skill in blending film, environment, and ambience has redefined open-air entertainment as an immersive and emotionally engaging experience.
He has made significant contributions to delivering top-tier immersive attractions to audiences in the UK. As the promoter of The Friends Experience, Jurassic World: The Exhibition, and The F1 Exhibition, he has facilitated the launch of major experiences that combine popular intellectual property with innovative design and engaging interactivity.
These installations have not only thrilled fans but also broadened the availability of internationally touring immersive content into new markets.
George Wood's career demonstrates a solid understanding of audience interests and logistical planning, combining strategic thinking with creative storytelling. Whether converting a historic site into a cinematic setting or producing large-scale immersive exhibitions, his work often sets a high standard for experiential entertainment.
One nominator said:
"George is one of the most important players in our business today. Having grown Luna from arguably the best experience operator to a full-blown licensee and experience creator, he is a leader in our space. He is incredibly creative, with the ability to execute and operate... a rare combination."
Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
