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Hawthorn & Kent launches new brand identity, website & expanded services

Move aims to support attractions sector growth

Two Hawthorn & Kent logos on white and vibrant gradient backgrounds.

The branding has been updated as Hawthorn & Kent continues to grow

Hawthorn & Kent, a UK-based distributor for the events and attractions industry, has introduced a new brand identity, a redesigned website, and an expanded range of services as it enters its next growth phase.

This move emphasises its commitment to supporting attractions, venues, and live entertainment businesses in improving guest experiences and discovering new revenue sources.


The launch demonstrates its experience with attractions, studios, producers, and venues in the live entertainment industry, blending operational skills with technology-driven solutions.

"A stronger platform"

The new website consolidates Hawthorn & Kent's specialised services in one platform, covering attraction photography, food and beverage orders, smart lockers, and operational consulting for attractions and live events.

In addition to its commercial features, the platform will serve as a hub for industry insights, operational best practices, and commentary on trends impacting the attractions, events, and live entertainment fields.

The updated visual identity showcases the company's ongoing growth while emphasising its commitment to helping clients create memorable visitor experiences and enhance commercial success.

Sophie Adams and Sean Welsh, founders of Hawthorn & Kent, say: "Great attractions succeed when creativity, technology and operations work together. Our new website and brand identity reflect the business we've become and the partnerships we're building across the attractions industry."

Two people smiling with a stag Patronus and Hogwarts castle in the background. Sean Welsh, left, and Sophie Adams, right, the founders of Hawthorn & Kent

"As we continue to grow, we're focused on helping our clients create exceptional guest experiences while identifying new opportunities to increase operational efficiency and revenue.

"This launch provides a stronger platform for collaboration, innovation and long-term growth."

Hawthorn & Kent, with over 15 years of experience at the crossroads of intellectual property, technology, and live entertainment, collaborates with attractions, studios, producers, and venue operators to provide technology, consultancy, and operational solutions that enhance visitor experiences and boost commercial outcomes.

Last month, Hawthorn & Kent shared that the GoPhoto photography solution, for which it is the exclusive UK distributor, was used for the final three months of the Starlight Express run at Wembley Park.

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