Inowize, a creative company delivering interactive experiences, has revealed that its flagship six-player immersive gaming room has now achieved full market penetration across the Middle East.
QBIX has become established as a key feature of the regional family entertainment experience, and is installed in leading shopping malls and family entertainment centres (FECs) across the Gulf.
These include the UAE’s Dalma Mall, Yas Mall, Bawadi Mall, and Gate Mall, all part of Landmark Group’s portfolio, to My Baby Kids Airport, and Saudi Arabia’s Sparky’s and Bonkers Riyadh and Bonkers Qatif.
In a region renowned for its top-tier leisure and retail offerings, QBIX has emerged as a popular choice for all audiences.
Stefan Murariu, head of sales at Inowize, says: "QBIX has become the go-to immersive game room across the UAE, Saudi Arabia, Kuwait, Oman, and beyond.
"The only markets not yet on the map are Egypt and Jordan, and that’s not a question of if, but when. For operators in those countries, this is the moment to join the wave."
This six-player immersive gaming room guarantees fun, competition, and repeat visits. Whether in Dubai malls or in the rapidly expanding entertainment districts of Riyadh, QBIX can be found everywhere that families gather and has become synonymous with social play.
Find out more at IAAPA Expo 2025, booth #4274
With a throughput of six players every five minutes, QBIX meets regional demand and offers high value for operators.
Additionally, its trend-setting content encourages visitors to return, with an extensive catalogue of nine game titles reinforcing operator revenue.
QBIX’s rise is not confined to the Middle East. In North America, the market is thriving, with new installations driving strong throughput and operator ROI. Across Europe, in France, Spain, Italy, Romania, and the UK, QBIX continues to grow its footprint, demonstrating its universal appeal.
The attraction is now active on every continent and provides immersive, social play for families worldwide.
The Inowize booth at IAAPA Expo 2024
Inowize will be exhibiting at IAAPA Expo 2025, which is taking place in Orlando from 17 to 21 November. The show floor is open from 18 to 21 November.
Attendees can find Inowize at booth #4274, where the team will present the immersive attraction, its nine games, new product releases, and additional features. To book a meeting and book a QBIX demonstration, please click here.
Last month, Inowize shared details of the growing QBIX content library, which includes titles such as SkiBiGo and Sweet Scoops.
