Chief Executive of leading leisure business consultancy, Petersham Group, Keith is widely
known for his experience and knowledge of project development and operational management across the Experience Economy.
A graduate marine biologist, he joined Sea Life Centres in the mid-80s, managing a series of
aquariums before taking on responsibility as Development Director for the roll-out of Sea Life
Centres and other visitor attractions across the UK and Europe for Vardon Attractions in the ‘90s.
Going on to join London-based consultancy, Grant Leisure Group, he worked internationally on projects as diverse as International Expos, Theme Parks and Zoos before co-founding Petersham Group in 2003, where he and his colleagues have completed over 90 consulting projects across the world for clients ranging from feasibility studies and business planning, concept
development, operational management, fundraising, strategic plans and restructuring.
Keith is also Managing Director of reefLIVE Ltd. established to design and bring to market an aquarium concept for a 21st Century audience. Their first project, in Belfast, recently secured
planning permission and is anticipated on site early next year.
Keith is regularly asked to speak at international leisure events and is a visiting lecturer at University of Exeter Business School.
