The Lego Group has unveiled its new innovative Smart Play technology, which brings its building sets to life with sound, light and more.
Lego Smart Play is an interactive platform comprising the Lego Smart Brick, Lego Smart Tags, and Lego Smart Minifigures.
"As the world evolves, so do we — innovating to meet the play needs of each new generation," said Julia Goldin, chief product and marketing officer of the Lego Group.
Showcased at the Consumer Electronics Show (CES) 2026, the Smart Play platform features more than 20 patented world-firsts with its technology.
A key element of the platform is the Lego Smart Brick, powered by a custom-made chip measuring smaller than a standard Lego stud.
The Smart Bricks are packed with technologies that bring play to life, such as sensors, accelerometers, a miniature speaker driven by an onboard synthesiser, and easy wireless charging.
Lego Smart Tags and Lego Smart Minifigures can be paired with the Smart Bricks to power the system, with builders' creations responding to actions with sound, light and behaviours.
The advanced, invisible technology was developed by the Lego Group’s Creative Play Lab team.
Tom Donaldson, SVP and head of Creative Play Lab at the Lego Group, said the new concept "brings creativity, technology, and storytelling together to make building worlds and stories even more engaging, and all without a screen".
He added, "We truly believe we are setting a new standard for interactive, imaginative experiences and can’t wait to see this innovation in the hands of kids when we launch this year."
Lego Smart Play is launching with three Star Wars building sets, available from 1 March in select markets online and in Lego stores.
"Our teams work hand-in-hand with best-in-class licensees to bring technology and innovation to products that continue our storytelling in new and unexpected ways," said Paul Gitter, executive vice president of global brand commercialisation at Disney Consumer Products.
Images courtesy of the Lego Group
