KidZania to Open at Triple Five's American Dream in 2019

KidZania USA, the branded famiy entertainment centre (FEC) and "mini-city" brand, has announced it will open a branch in theAmerican Dream Meadowlands mall in 2019.

The "experiential learning center for children” was founded back in 1999 by Mexican entrepreneur Xavier Lopez Ancona and has been hugely successful. As a result, it nowoperates in 20 countries and in cities from London to Tokyo.The brand also has plans for the US market, with sites in Chicago and Dallas already on the cards.

The 80,000 square foot “mini-city” will providechildren withe the chanceto role play over100 professions, frombakertoboard member.Children play in a virtual economy where “kidZos” are the currency.Each role playing opportunity is sponsored by leading brands with global and local companiesparticipating. Coca Cola, British Airways, Hasbro, Sony and Kellogg's are just someof the major brands involved in this integrated marketing partnership.

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kidZania USA adds to theRetail/Entertainment Mix

KidZania USA estimates that each property attracts an average of500,000 visitorsa year.

American Dream operator Triple Five took over the former Meadowlands Xanadu project in 2010.It is planningto add a number ofattractionsto boost theentertainmentquotient. In fact, 50% of the project is entertainment and leisure.

The giant mall will accommodate450 retailers and restaurants together witha blend of global retail. There will be a million square feet of retail space.The addition of KidZania will further enhance the entertainment offering.This includes a300,000 square footNickelodeon Universe Theme Parkanda225,000 square footindoor DreamWorks Waterpark.The latter is the biggest in the world.There is alsothe180,000 square foot Indoor Ski Slopeand in addition a Cirque du Soleil performing arts theatre.Furthermore, there will be an NHL sized ice rink, a SEALIFE aquarium and LEGOLAND Discovery Center, cinemas and miniature golf.

KidZania named as American Dream tenant